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Three Ways To (Usefully) Lose Control Of Your Brand

The days are past (if they ever existed) when a person, company, or brand could tightly control their reputation. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it—and using it as an impetus to recommit to your values.

The days are past (if they ever existed) when a person, company, or brand could tightly control their reputation. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it—and using it as an impetus to recommit to your values.

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