Keurig Brews Deal With Dr Pepper Snapple Group For Cold-Drink Machine

If you are anything like the typical consumer of today, anything that is quick and convenient is at the top of your list. Keurig Green Mountain struck a deal with Dr Pepper Snapple to start making single-serve capsules for use in its soon-to-be-released cold beverage system.

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Unfortunately, Santa didn’t grant my wish of a single-shot coffee machine this year, but I know six people who did receive Keurigs for Christmas — and, I think it goes without saying that they love them.

If you are anything like the typical consumer of today, anything that is quick, easy and convenient is at the top of your list.

So, if you like the idea of a single-shot coffee pod concept, like that of the Keurig Green Mountain, than you are in for a treat.

According to an Associated Press article, Keurig Green Mountain struck a deal with Dr Pepper Snapple to start making single-serve capsules for use in its soon-to-be-released cold beverage system.

In other words: single-serve soda for all you pop lovers out there.

While the companies did not yet disclose terms of the agreement, this is seen as a big step up for beverage companies. Dr Pepper Snapple Group, among other soda makers, have been trying to maintain sales as the American tastes and diets continue to shift.

Dr Pepper Snapple, based in Plano, Texas, sells Sunkist, Snapple, Dr Pepper, Hawaiian Punch and a variety of other brands.

The deal will make Keurig the “exclusive producer in the U.S. and Canada for the drinks that use fountain syrup in the new Keurig Cold platform.

The new cold beverage system will launch this fall, and will allow consumers to make cold carbonated drinks, including: sports drinks, teas, juices and enhanced waters.

Jim Trebilcock, a marketing executive with Dr Pepper Snapple, told the Associated Press, “Our team is committed to building and enhancing our leading brands, and this agreement presents an opportunity to reach consumers in new occasions.”

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