Chicago and Minneapolis — As organizations digitize their business to drive better customer experiences and higher growth, many struggle to manage the demand across channels for rich, accurate and complete product data. To address this market need, two leaders in their respective markets — Insite Software, a leading provider of B2B eCommerce platforms, and inRiver, a leading provider for simplifying Product Information Management (PIM) — have announced a partnership to seamlessly integrate the power of Product Information Management and e-Commerce to optimize operations and improve the user experience throughout the product marketing and sales lifecycle.
Recently cited as a “Strong Performer” of PIM in an extensive vendor evaluation report published by an independent research firm, inRiver radically facilitates the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. inRiver PIM fast-tracks the digital data collection and creation process by enabling users to collect and modify all product information in one place across all users, as well as manage all channels (eCommerce, catalogs, mobile devices, etc.) simultaneously, adapt the view of each product for each channel, handle multiple languages, and manage all of their markets.
Additionally, inRiver’s enhanced workflow governance and multi-channel data syndication enables B2B eCommerce platforms of any size to more efficiently manage key data processes and rich media for an improved customer experience.
“A content-rich customer experience is an essential component for B2B buyers and inRiver ensures the completeness of the product data and perfect consistency across all channels, enabling customers to make informed and seamlessly connected purchases across all channels,” said Tony Abena, chief executive officer, Insite Software. “Insite is proud to partner with inRiver to provide our customers the tools they need to drive enhanced customer experience across their channels.
“Our strategy is to partner with leading best-of-breed solutions that support the customers’ whole omni-channel buying journey. Together with Insite Software and its strong offering within B2B eCommerce, we can now offer partners and customers a compelling best-of-breed solution,” said Niclas Mollin, chief executive officer and president, inRiver. “We look forward to growing this partnership and working together with Insite to ensure the success of our mutual customers and partners.”
Built from an exclusive focus on manufacturing and distribution business-to-business and direct-to-consumer workflows and rules management, InsiteCommerce delivers a superior connected customer experience on the Web through desktop, tablet, or any mobile device, and across physical and digital channels. The fully responsively-designed solution allows for complex customer-specific inventory, pricing, promotions, quoting, configuration and budget management. InsiteCommerce also supports a strong time-to-value deployment, and has pre-built integrations with leading ERP and CRM systems.
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