CANTON, Mass. (AP) — Dunkin' Brands Group Inc. and Coca-Cola Co. have signed a product and marketing deal, which replaces an agreement that the parent of Dunkin' Donuts and ice cream chain Baskin-Robbins had with Pepsico Inc.
Financial terms of Dunkin' Brands agreement with Coca-Cola were not disclosed.
Under the multi-year deal, more than 9,400 Dunkin' Donuts and Baskin-Robbins shops across the U.S. will carry Coca-Cola beverages starting this month. The deal includes juices, energy drinks, and bottled water — along with Diet Coke, Coca-Cola and Sprite.
All U.S. Dunkin' Donuts and Baskin-Robbins stores will carry Coca-Cola products by August.
"We look forward to bringing a great selection of Coca-Cola products to Dunkin' Donuts and Baskin-Robbins customers and to leveraging our joint marketing capabilities to create innovative, engaging promotions designed to drive beverage sales and growth at both restaurant chains," Coca-Cola executive Chris Lowe said in a statement on Monday.
Dunkin Brands, based in Canton, Mass., went public in July. It had more than 10,000 Dunkin' Donuts stores and over 6,700 Baskin-Robbins locations at the end of 2011. The company's stock rose 32 cents to $30.40 by early Monday afternoon.
Coca-Cola is the world's largest soda maker. The Atlanta company, which has more than 500 brands, weathered the recession largely by spending more on advertising, new products and plants. Its shares rose 6 cents to $74.07.