Normally we don't like to feature too many advertisements in IMPO's Thursday video-based newsletters, but sometimes we just can't help ourselves. In this case, Shell wanted a better way to show how oil interacts with a car's engine without using special effects. While a number of ideas were floated around, like x-rays, the team finally settled on recreating a Nissan 370Z in clear plastic. A plastic parts manufacturer was put to the task of completely dismantling the car, recreating all its parts in plastic, and putting it back together. The best thing is that it almost works.
If you're having trouble watching this video, try downloading the latest version of Flash Player or contacting your IT department.
Have any comments or questions about our Thursday video editions of IMPO Insider? Or do you have a video you'd like to see featured in one of our deployments? Email me at Joel.Hans@advantagemedia.com.