MORNING-12
innovative companies that are ranked using an algorithm to measure investor
enthusiasm.>
Pharmaceuticals, which develops treatments for rare and autoimmune
diseases. Coming in fourth is Incyte, which focuses on cancer drugs. Number
three is Regeneron, it researches treatments to fight Ebola and Zika.>
ANTHONY MASON: First on CBS THIS MORNING, Forbes is revealing its sixth annual list of the world`s most innovative companies that are ranked using an algorithm to measure investor enthusiasm. Three of the top five are biotech firms. At number five is Alexion Pharmaceuticals, which develops treatments for rare and autoimmune diseases. Coming in fourth is Incyte, which focuses on cancer drugs. Number three is Regeneron, it researches treatments to fight Ebola and Zika. California software and cloud computing company Salesforce.com ranks number two. And Elon Musk is driving the conversation at number one with electric car giant Tesla. Kathryn Dill is Forbes` chief of reporters. Kathryn, good morning.
KATHRYN DILL (Forces Chief of Reporters): Good morning.
ANTHONY MASON: I don`t think we`re shocked to see Tesla at number one. But how big a role does Elon Musk play in-- in there-- being there?
KATHRYN DILL: Huge. You know when you have your CEO out there all of time, talking about moonshots, releasing new news all of the time--
ANTHONY MASON: Yeah.
KATHRYN DILL: --coming with these big ideas and really pushing the bigger, better and more and more innovative, it plays a huge role in how the investors feel about what the company has planned.
NORAH O`DONNELL: I mean they just unveiled a new battery this week making them the-- the longest range electric vehicle out there.
KATHRYN DILL: Right.
NORAH O`DONNELL: They keep innovating.
KATHRYN DILL: Right. They have new plans constantly. It really never stops. And in especially something like, a high-end electric car, moving towards a self-driving car--
ANTHONY MASON: Mm-Hm.
KATHRYN DILL --it`s something that investors can get excited about, but also that consumers can really understand.
NORAH O`DONNELL: Marc Benioff is on the cover of Salesforce.com.
KATHRYN DILL: Yes. Yeah, you look at-- you look at Marc Benioff. I mean he`s-- he`s betting big right now on AI, which a lot of companies are doing. They`re releasing Salesforce Einstein, which will integrate artificial intelligence into all of their products and a lot of other companies are doing things with AI, obviously, but Benioff`s the guy that made your CD-ROM obsolete.
ANTHONY MASON: Yeah.
KEVIN FRAZIER: There`re some surprises on who`s not on this list. No Uber, Facebook, Apple, or Samsung. Why?
KATHRYN DILL: Well, in the case of Uber and Facebook, they haven`t been public long enough. We have to have seven years of-- of public stock data and so when they reach maturity, there will definitely be some shake-ups on the list. In the case of companies like Apple and Samsung, we do seem to see that investors feel that their most innovative days might be behind them--
ANTHONY MASON: Mm-Hm.
KATHRYN DILL: --particularly Apple, which fell off a few years ago.
ANTHONY MASON: After Steve Jobs.
KATHRYN DILL: It`s opposed-- you know, the guy that wanted to make that dent in the universe isn`t there anymore. They`re still a valuable brand. They`ll probably be back.
NORAH O`DONNELL: Also in the top ten are some sports companies. Under Armour and also the energy drink manufacturer Monster Beverage. How are they breaking new ground?
KATHRYN DILL: Well, we`re seeing Under Armour and Monster in spots that previously might have been occupied by companies like Nike and Coca-Cola. I mean Under Armour took, you know, performance sportswear over the top now that, you know, wearable tech, what you, you know, what you wear is also measuring what you do. Monster, they released new products. They have a, you know, a compe-- they have a product for each of their competitors at every-- at every tier.
ANTHONY MASON: There`re some old school brands on here, too, though, like Colgate-Palmolive, General Mills, Marriott. I was kind of surprised to see them, I have to say.
KATHRYN DILL: Yeah. Well, people really believe in them. And they`re familiar with them and comfortable with-- with their returns. Yeah. You know, Colgate-Palmolive put toothpaste in the tube in the 1890s.
ANTHONY MASON: Yeah.
KATHRYN DILL: But people still think that they--
ANTHONY MASON: It`s been a while.
KATHRYN DILL: They`ve got great stuff ahead of them still.
NORAH O`DONNELL: And Marriott, too?
KATHRYN DILL: Marriott. Yeah, absolutely. They`ve done very well with timeshares, you know, their merger with Starwood. And people still-- still expect great things from Marriott.
NORAH O`DONNELL: What about women? Women CEOs?
ANTHONY MASON: Mm-Hm.
KATHRYN DILL: Yeah. Well, you have to go to company number thirty-eight on the list, Ulta Beauty, to find a female CEO. Mary Dillon is the highest ranking female CEO on the list and I think it`s a strong comment on the dearth of women at the top of companies of this size. These companies all have ten-billion-dollar market caps or higher.
NORAH O`DONNELL: Is it because they`re not innovative or because there`s just so few women CEOs?
KATHRYN DILL: I mean I have to believe that it`s the latter. Certainly, we`re seeing huge innovations. Ulta is a newcomer to the list. They`ve done very well as an example. But it`s a comment on the lack of women.
KEVIN FRAZIER: All right. Kathryn Dill, thank you so much for joining us.
Calling all Beatlemaniacs out there with kids, it`s time to come together in front of your screens and check out a new animated series featuring the music of the boys from Liverpool. We`ll introduce you to the man behind the Beat Bugs, that`s after your local news.
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