The Success And Future Of Under Armour

Kevin Plank began his athletic T-shirt company in 1996 and it made $17,000 in revenue that year. In 2012, Under Armour revenue was nearly $2 billion. Plank's company now has more than 5,000 employees. Plank truly believes his company is yet to make the one product that everyone wants, that will change the culture.

Kevin Plank began his athletic T-shirt company in 1996 and it made $17,000 in revenue that year. In 2012, Under Armour revenue was nearly $2 billion. Plank's company now has more than 5,000 employees. Plank truly believes his company is yet to make the one product that everyone wants, that will change the culture. 

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