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Report: Play-Doh To Be Made In US Once Again

Play-Doh was invented in Cincinnati more than 60 years ago, but domestic production ceased in 2004 as Hasbro shifted its manufacturing overseas.

(Image credit: Hasbro)
(Image credit: Hasbro)

Hasbro is reportedly in talks to return production of the ubiquitous children's modeling clay Play-Doh to the U.S. after a 14-year hiatus.

The Wall Street Journal reports that Rhode Island-based Hasbro and Belgian game maker Cartamundi expect to begin production of Play-Doh at a Cartamundi facility in East Longmeadow, Mass., in the second half of 2018.

The companies anticipate hiring 20 more employees to incorporate Play-Doh production, which would bring the plant's total workforce to 480.

(Image credit: Hasbro)(Image credit: Hasbro)

Play-Doh was invented in Cincinnati more than 60 years ago, but domestic production ceased in 2004 as Hasbro shifted its manufacturing overseas. Hasbro previously owned the Massachusetts board-game manufacturing plant but sold it to Cartamundi in 2015.

Hasbro officials said that Play-Doh sales increased average of 20 percent annually over the past five years and that U.S. production would supplement current manufacturing in China and Turkey.

β€œWe’re not replacing volume, we’re adding volume,” Hasbro CEO Brian Goldner told the Journal.

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