ST. LOUIS (AP) -- Budweiser is giving its can a new look, just in time for summer's end as it tries to revive weak sales in the U.S.
Anheuser-Busch unveiled the bolder design Wednesday. It puts a heavier emphasis on its "bowtie" design.
It will roll out in the U.S. in coming weeks and into other markets later this year as the company tries to take the iconic U.S. brand global and build sales in lucrative emerging markets. It is the 12th redesign for the Budweiser can since it began offering it in cans in 1936.
Budweiser is one of world's largest selling beers and a top brand for parent company Anheuser-Busch InBev SA. But the beer industry has struggled in the U.S. as its core customers -- young men -- face high unemployment.