It’s difficult to anticipate the next shift in restaurant consumers’ preferences and need states, but operators can count on one expectation heading into 2015: Consumers will expect more from their brands, especially in the areas of technological amenities and food quality.
Meeting those evolving demands will require restaurant leaders to invest heavily in their brands. Yet consumers’ need for exceptional value—one of five key consumer trend projections Technomic has identified for 2015—will only intensify this year, so operators will need to balance their need to satisfy their customers with those guests’ need to get the most for their money.
Read the rest of Technomic's Consumer Trends Report or view a video on the trends here.
