America's Favorite Brands

This chart shows the net favorability of the 'most loved brands' in the U.S. in 2018.

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A recent survey by Morning Consult revealed that Google currently enjoys a net favorability of 78.7 percent, making it the 'most loved' brand in the United States. Very close behind the tech giant is Hershey's, with a 78.6 percent score. The top ten is dominated by American companies, with one exception; Japanese tech firm Sony makes it into seventh position with 75 percent.

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