It's the latest marketing ploy in car-crazed Japan: A car made specifically for women in an almost too predictable pink. This is a new version of the Honda Fit, a model named not "Hers", but "She's." The car's designer, Eri Tomonari, says the car's windshield cuts down on UV rays and the plamsa cluster A/C won't leave drivers with dry skin.
If you're having trouble watching this video, try downloading the latest version of Flash Player or contacting your IT department.
Have any comments or questions about our video editions of IMPO? Or do you have a video you'd like to see featured in one of our deployments? Email me at [email protected].