This week General Mills announced that a limited-edition pumpkin spice Cheerios flavor will hit grocery store shelves in the coming weeks.
Clearly drawing inspiration from the cult-like status surrounding Starbucks’ pumpkin spice latte, General Mills is betting hard that the introduction of the flavor could help boost the Cheerios brand.
(Image credit: General Mills)According to Bloomberg, sales of the 75-year-old brand have slipped 18 percent since 2010, even though General Mills’ family of products remain the best-selling cereals in the U.S.
Bloomberg also reports that the breakfast industry has become intensely competitive in recent years, indicating that the decision to introduce the limited-edition flavor is one to remain relevant within the market.
Do you think that introducing a pumpkin spice varietal will help General Mills to reinvigorate the brand?
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