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Five Ways Food Pack ging OEMs
Can Innovate Projects
Learn about the key design and engineering strategies you must use to
address today’s end user challenges in food and beverage packaging
ENGINEERING YOUR SUCCESS.
5 Ways Food Packaging OEMs Can Innovate Projects
2
Food manufacturers are under pressure to balance multiple challenges in
how they package their products to remain competitive in a world with so
many product choices. Smart companies know they can use packaging to
help differentiate their brands, as well as to conserve resources, cut costs,
and of course, preserve the quality of foods and beverages.
To answer these concerns, end users depend to some extent on the
packaging OEMs that supply their machinery. OEMs that are attentive to
these needs and willing to innovate to address them stand to gain more
business in the growing packaging machinery market.
Background Forces
Is the market for food and beverage packaging machinery really growing?
If so, why? The Association for Packaging and Processing Technologies
(PMMI) examines these questions in its 2016 report, “Global Trends
Impacting the Market for Packaging Machinery.”
In the report, PMMI cites statistics from IHS Markit, indicating that the
world market for food packaging machinery could grow by approximately
14% from 2014 to 2019, to a level of around $31 billion (figure 1.1).
A key reason for this growth, PMMI notes, is the phenomenon known as
“SKU proliferation.” SKU, the acronym for “stock keeping unit,” refers
to a distinct item for sale at the retailer level. As PMMI reports, food and
beverage packaging continues to grow in terms of size, variety and styles
available. The number of the distinct items for sale, or SKUs, have in fact
grown dramatically in recent years. The average grocery story now carries
around 42,200 different items, a level that is close to three times the
number of items food retailers carried back in 1980, according to figures
from the Food Marketing Institute.
5 Ways Food Packaging OEMs Can
Innovate Projects
Author: Ted Moyer
Global Platform Manager -
Fluid Connectors Group,
Parker Hannifin Corporation
5 Ways Food Packaging OEMs Can Innovate Projects
3
Retailers, food manufacturers and consumers all are driving this
proliferation trend, PMMI points out. At the retailer level, North American
retailers are leveraging their significant purchasing power to demand
packaging that appeals to consumers and decreases storage space and
distribution costs.
Another related factor is the growth of private-label food products, which
has spurred manufacturers further to differentiate their products by
modifying content, packaging and portion sizes.
Consumers also demand more variety of product proportions and
variants, such as different flavors, versions and sizes. All of these factors
drive the need for upgraded or new machinery.
Separate from SKU growth, but also driving equipment investment, is the
fact that retailers, food manufacturers and consumers want packaging
that is considered environmentally sustainable in terms of its ability to be
recycled and by minimizing the amount of packaging material required.
Moving in this direction also requires end users to modify or upgrade their
machinery.
Related to these forces is the growth of flexible packaging materials, such
as pouches and bags that are displacing rigid packaging types such as
cartons and bottles. Flexible packaging materials are generally lower cost
and lighter in weight, and they may reduce the number of manufacturing
steps required. However flexible packages often cannot be filled or
handled with the same machinery designed for rigid packaging types,
which is another reason end users have to upgrade their equipment.
As flexible packaging grows in popularity, the market for filling and
closing machines to handle this type of material also will increase, PMMI
says. The association cites figures from IHS Markit illustrating this growth.
The world market for form, fill and seal machinery, will increase by close
Figure 1.1
PMMI cites statistics from IHS Markit,
indicating that the world market for food
packaging machinery could grow by
approximately 14% from 2014 to 2019, to a
level of around $31 billion.
5 Ways Food Packaging OEMs Can Innovate Projects
4
to 19% from 2014 to 2019, to a level of around $5.1 billion, according to
the IHS Markit forecast.
The bottom line is that offering more packaging options, whatever the
reason, requires end users to update packaging equipment to offer this
variability.
Another trend affecting the market for packaging machinery is greater
attention on food safety during the packaging process. As evidence of this
trend, PMMI notes in its Global Trends report that 40% of food company
packaging and processing engineers surveyed said they had to make new
investments to ensure compliance with the Food Safety Modernization
Act (FSMA)(figure1.2).
While those new investments may be occurring in a variety of areas,
OEMs and their customers will initiate some of these upgrades and
changes through engineering design and component selection.
When it comes to fluid control components, pneumatics, filtration
and connectors used for packaging, safety innovations may result in
reduced contamination of products, machinery that’s easier to clean, and
packaging technology designed to preserve food quality.
Along with the desire for safer packaged foods and beverages and more
flexible machinery, OEMs are also pressed to deliver their solutions
within shorter time frames. What’s more, these solutions must be more
productive and more cost-efficient while also contributing to end
users’ sustainability goals. It’s up to OEMs, who specialize in this sort of
engineering expertise, to address all of these concerns when they design
their equipment.
Real Opportunities
Research and industry interviews show, OEMs of packaging machinery
are in a unique position to capture increasing sales by helping end users
address five key packaging line demands:
Figure 1.2
40% of food company packaging and
processing engineers said they had to make
new investments to ensure compliance with
the FSMA.
5 Ways Food Packaging OEMs Can Innovate Projects
5
1. Flexibility: Packaging machinery with more changeover capability
that will allow end users to package different SKUs on the same
line by way of simple, easy and fast equipment modifications.
2. Speed/Automation: Greater processing speed overall as well as
greater throughput speeds.
3. Sustainability: Packaging processes that are more
environmentally sustainable.
4. Lower Cost: Packaging processes that are more efficient in terms of
space, energy use and overall cost.
5. Food Safety: Packaging solutions that help to reduce the risk
of contamination, comply with more stringent regulations and
directives, and/or incorporate technologies for preserving shelf life.
But how can OEMs design systems that effectively address all five goals?
The answer lies in strategic machinery and component selection aligned
with supplier engineering support to navigate what is largely uncharted
territory for OEMs.
Builds That Boost Flexible Processes
Considering the rise in SKUs of food and beverage products, it‘s not
surprising that food manufacturers also want packaging machinery they
can easily modify to package different SKUs on the same line.
Glen Long, senior vice president of PMMI, points out, “There’s a huge
emphasis on ease of changeover and speed of changeover because of
the proliferation of SKUs.” Long says many end users now want modular
machines that can be readily adjusted to handle multiple tasks, which
prevents them from having to buy a whole new machine for every new
product.
At the basic level, OEMs should employ pneumatically driven systems
to automate packaging machinery adjustments that previously were
performed manually, thereby improving changeover time. Going a step
further, even pneumatic components themselves can be selected because
of their ability to be easily adjusted or indexed for different applications.
To help provide this capability, OEMs have a number of tools at their
disposal. When it comes to pneumatically driven equipment, OEMs can
select and configure pneumatic cylinders to serve as variable position
systems. This allows a single process design to accommodate different
packaging configurations. The end user has the ability to change start
and stop points either electronically or manually via indexed cylinder
adjustments.
“There’s a huge emphasis
on ease of changeover and
speed of changeover because
of the proliferation of SKUs.”
Glen Long, Senior Vice
President, PMMI
5 Ways Food Packaging OEMs Can Innovate Projects
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Incorporating modularity, by way of “plug and play” components and
assemblies, is another way OEMs can build more flexibility into their
packaging machinery. For instance, OEMs can configure modular,
stackable pneumatic control valves and manifolds to handle multiple
functions or offer multiple pressure capability on a single island.
Another modular solution is incorporating multi-purpose quick
couplings, which make it possible for end users to connect and
disconnect fluid or gas lines quickly and easily. Similarly, pneumatic
fittings, manifolds and flow controls offering push-to-connect capability
simplify the changeover process by minimizing the need for tools.
At the core of these and other flexibility enhancements is working with
equipment suppliers and their applications engineers who recommend
specific, customized solutions and can manufacture non-standard parts
and cylinders tailored for the end user’s applications and changeovers.
Automating Processes and Adding Speed
End users increasingly expect OEMs to both design and install
their packaging machinery faster. And they expect that the ongoing
maintenance required for these new systems be less time-intensive as
well.
Additionally, end users expect their equipment to perform reliably, more
of the time, and to be more productive in terms of increased throughputs.
The focus on speed remains clear even as end users work to add new
product variations to the mix. Wayne Labs, senior technical editor of Food
Engineering, observes, “End users/brand owners are looking for faster and
faster turnarounds to package more and different types of SKUs.”
Fortunately for OEMs, there are a number of ways to provide this
added speed. Three major approaches are streamlining overall system
development, speeding up install time, and automating more tasks to
achieve increased throughput.
Design and Installation Speed
According to PMMI’s Packaging Trends report, food companies say
their main equipment challenge is ensuring that it can keep up with
new packaging needs. Food companies also are concerned about the
possibility of having long lead times for spare parts, and they’d like to
increase the speed of older machinery.
Therefore, it’s no surprise that end users are increasingly interested in how
fast OEMs can design and install their packaging machinery. They also
expect OEMs to provide equipment that doesn’t slow them down when it
comes to service, replacements and maintenance.
5 Ways Food Packaging OEMs Can Innovate Projects
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To address these concerns, OEMs can cover a lot of ground by
incorporating modular components that can be configured in unlimited
ways to serve a variety of applications.
For example, OEMs may opt to use the same basic cylinder and valve
system across different builds, but tailoring the options for each
application. Modular linear drive systems allow OEMs to use the guidance
and control modules that suit each application’s needs. The actuators
at the core of the system are essentially functional building blocks to
which all of the modular options are directly attached, making these
systems simple to install and retrofit. Similarly, modular pneumatic
valve manifolds also save design and installation time, allowing multiple
functions to be configured and controlled from a single island, simplifying
the time it takes to adjust the valves.
Modular assemblies such as these allow OEMs to take advantage of their
familiarity with that component when it comes to equipment installation,
troubleshooting and end user training. They also can be quickly swapped
out in case maintenance is needed.
The equipment vendor’s ability to design, prototype and validate
assemblies also shorten the design cycle, leading to faster
implementation overall. Vendors with broad manufacturing capabilities
and multiple manufacturing sites also will provide faster production and
delivery time.
Washdown speed is another area where OEMs can help end users save
time, because cleaning time during changeovers is arguably one of
the most time-intensive aspects of the changeover process. Installing
components that are designed and constructed for aggressive washdowns
is the best plan of attack. OEMs should look for smooth, seamless designs
and push-to-connect components, which have fewer crevices where
contaminants could hide. They should also select parts constructed of
materials that are chemically compatible with washdown agents.
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5 Ways Food Packaging OEMs Can Innovate Projects
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A further speed consideration that offers significant impact is partnering
with suppliers that offer strong and broad global distribution networks.
This benefits OEMs and their customers because data is shared from
location to location, eliminating confusion. In addition, strong distributor
partners will offer more comprehensive inventories of replacement parts
and may be willing to inventory specialty parts.
Throughput Speed
According to another 2016 PMMI survey of food industry professionals,
“Food Packaging Trends & Advances,” the automation of a process
that used to be done manually is one of the top reasons for U.S. food
manufacturers to invest in new equipment. In this area, companies
often are looking to replace manual labor for repetitive tasks. Particularly
helpful equipment investments here center on systems that handle
flexible packaging as well as secondary packaging processes.
Some of the specific packaging functions where OEMs will find
opportunities to automate manual tasks include multi-single use
packaging, such as for meats and poultry, carton erecting and palletizing
systems.
When it comes to increasing throughputs by speeding up a process that
has already been automated, OEMs should consider specific pneumatic
refinements to boost packaging speeds. For example, advanced flow
control in specific packaging processes lead to faster movements, finer
speed adjustments and enhanced production rates.
Nontraditional valve-actuator combinations may be another way to
increase processing speeds. OEMs should consider using decentralized,
distributed valve-actuator combinations located at the points of use,
as opposed to centralized multiple-valve manifold configurations.
This strategy increases processing speed by providing more discrete
control over a specific actuator’s speed than with traditional centralized
configurations.
Sustainable Packaging Machinery
End users continue to seek packaging process machinery that promotes
sustainability, both in terms of the packaging material itself and by way
of the equipment they install. Besides the fact that a growing number of
consumers desire more sustainable packaging materials, food companies
also are working to reduce packaging weights and reduce waste of
packaging materials, PMMI points out.
Ben Miyares, packaging market trends analyst and president of the
Packaging Management Institute, confirms this finding in a recent
Packaging World article on packaging managers and sustainability:
“Many have come to realize that sustainable packaging development and
5 Ways Food Packaging OEMs Can Innovate Projects
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production of lightweight, less costly to ship and easier to open/reclose
flexible packages can pay both economic and environmental dividends,”
he writes.
When it comes to packaging material, many of the latest equipment
investments have in fact centered around equipment that can handle
lightweight and/or flexible packaging types.
Pneumatically driven components are vital in this area, allowing for
upgrades of older pneumatically driven machines built for rigid or heavier
packaging materials. By upgrading these lines to handle lighter or more
flexible materials, equipment costs can be reduced in comparison to
wide-scale replacement, while at the same time filling the end user’s
demand for more sustainable packaging options.
More compact equipment designs also greatly promote sustainability,
because they translate to reduced surface area, which leads to reduced
use of cleaning agents, water and the energy needed for washdowns.
Equipment solutions that naturally lead to more compact design, include
tubing and hoses constructed of materials that provide a tighter bend
radius, allowing OEMs to design greater utility in less space. Additionally,
OEMs may employ micro pneumatic valve systems, designed to maximize
valve density, as well as the use of rodless pneumatic cylinders, to help
facilitate compact equipment design.
Lower Cost Machinery and Design
Packaging machinery companies continue to place a high value on
engineering maximum performance into their designs, but they’re often
forced to compromise some performance during the negotiation phase.
According to PMMI, competition for new equipment sales in the U.S.
often comes from machinery providers who can offer food companies
lower cost equipment, but in many cases this lower cost comes with
higher risk in terms of post-sales service and support.
This means OEMs committed to building loyalty and trust with end users
should find ways to help them manage their costs and prevent the loss of
performance at the same time.
An example of this value strategy is incorporating long-life, premium
quality cylinders into pneumatic machinery. Low-cost cylinders are
notorious sources of failures and downtime, which end up increasing
maintenance costs as well as downtime over the long run. Using
dependable, high-performance cylinders then becomes a lower cost,
higher value proposition.
The strategy of compact equipment design also will help control costs,
because it allows OEMs to maximize their use of space. Packaging
“Many have come to realize
that sustainable packaging
development and production
of lightweight, less costly
to ship and easier to open/
reclose flexible packages
can pay both economic and
environmental dividends.”
Ben Miyares, President,
Packaging Management
Institute
5 Ways Food Packaging OEMs Can Innovate Projects
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machinery designed to fit within an end user’s existing space constraints
eliminates the need for renovation or new construction, which may be
cost-prohibitive. Selecting modular components such as pneumatic
cylinders, valve systems and connectors is a key tactic, leading to more
efficient space utilization through greater design flexibility in constricted
spaces.
While the compressed air systems that power pneumatic packaging
lines are viewed as costly to operate, there are opportunities to cut
costs here too. By implementing flow control, check valves and other
reduced-pressure cylinder configurations, for example, OEMs can reduce
the amount of air that is consumed by operations not integral to the
packaging process, such as return movements.
Another innovative cost-cutting measure, which some OEMs might
not have considered, is harnessing efficiencies simply by reducing the
number of vendors they work with. Two immediately apparent benefits
relate to purchasing and warranties. By narrowing the field of suppliers,
OEMs can issue fewer purchase orders, which in itself costs both time and
money. They also may be able to secure better overall warranty coverage
on their builds, based on the premise that equipment suppliers are more
likely to stand behind systems and assemblies that use only their parts
and assemblies.
Ensuring Food Safety
Packaging machinery innovations that reduce the risk of contamination
in foods and beverages are particularly in demand in light of today’s
more stringent food quality environment and the growing cadre of
requirements.
Patrick Young, publisher of ProFood World, observes, “There’s no question,
OEMs and makers of components are definitely driving the trend to
manufacture products that provide greater sanitation.”
Similarly, PMMI’s food packaging trends report points out, U.S. food
companies are prepared to begin documenting just about everything they
do, with the intense focus on traceability that’s being called for by FSMA.
This group of regulations requires food manufacturing companies to
document their work at all steps in the process to protect consumers.
Toward that end, OEMs are called to help automate the traceability
process surrounding such issues as identifying the individuals that
performed certain processes. According to PMMI’s 2016 survey of food
industry professionals, “40% of respondents said they would invest in
equipment that could automate the report documentation process
for traceability under FSMA.” OEMs could help automate this sort of
documentation with components like modular-style solenoid valve
5 Ways Food Packaging OEMs Can Innovate Projects
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systems designed for integration with advanced HMI and PLC systems
that require user registration and login.
Two other food safety concerns for OEMs and end users are the drives
to prevent contamination and to enhance food freshness. OEMs can
help end users on both counts by maximizing designs for both hygienic
standards and for product preservation.
When it comes to hygienic design, OEMs must continue to select FDA-
and CFR-compliant components constructed of materials that stand up to
both harsh washdown procedures and high operating temperatures.
To truly embody hygienic design, component design also must
come into play. Components with round edges reduce the chance of
bacterial entrapment. Slanted lines promote drainage of water, where
microorganisms could otherwise thrive. Push-to-fit components
minimize the need for screws and bolts and thus the associated nooks and
crannies where bacterial matter could collect.
Leaching and corrosion are additional concerns that are addressed by
components. Hoses and tubing used for food and beverage transfer
should be selected based on their ability to stand up to harsh chemicals
without corroding or leaching chemicals into products. Food-contact-
grade fluoropolymer and thermoplastic tubing answers this call in
many food and beverage applications, and is available in various grades
each offering specific attributes such as increased clarity, long lengths
and increased strength. Specially treated antimicrobial tubing can be
employed for its ability to resist cracking and degradation from mildew,
algae, fungi and biofilm.
Stainless steel, FDA-compliant push-to-connect fittings are ideal for
use in food packaging applications, because they withstand corrosive
chemicals while offering a smooth, easy to clean external design that is
less likely to harbor buildups.
The use of lead-free fittings, connectors and valves is another innovation
opportunity for OEMs, who should make use of fittings, connectors,
valves, and cartridges that, in addition to being NSF- and FDA-approved,
also conform to the latest lead-free standard required by the Safe Drinking
Water Act. In some cases, OEMs can also incorporate pneumatic system
fittings that conform to this lead-free standard.
Even the compressed air that powers food packaging operations is
increasingly under scrutiny because of the risks of contamination it poses.
OEMs can minimize this risk by partnering with equipment vendors
offering comprehensive and modular air drying and filtration systems,
along with air quality maintenance and monitoring programs, designed to
meet the ISO 8573 standard defining compressed air quality for food and
beverage packaging operations.
5 Ways Food Packaging OEMs Can Innovate Projects
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A related opportunity area is making use of these same compressed air
systems to cost-effectively generate modified atmosphere packaging
(MAP), which eliminates the need for specialized tanks and removes
price variability of gases such as nitrogen. MAP improves food quality by
eliminating oxygen, moisture and other contaminants within packages
and extends product shelf life.
Get Started
Flexibility, speed, sustainability, cost, and safety. It may be a growing
market for food and beverage packaging equipment, but building systems
that simultaneously incorporate all five of these qualities is a tall order
for any OEM. Packaging machinery engineers will win big by having
a supplier partner at their side that has the track record to help OEMs
accomplish these tasks and the technical experts empowered and driven
to do it.
To learn how Parker Hannifin can bring the experience and technologies
to inspire innovations in your next food and beverage packaging
machinery project, email us at [email protected] to be connected with
a Parker representative.
Five Ways Food Packaging OEMs Can Innovate Projects
Download now to learn about the key design and engineering strategies you must use to address today’s end user challenges in food and beverage packaging.
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