Stop Using CRM… Just to Manage Your Sales Force
Win and keep more customers using CRM for customer service, buyer segmentation, social engagement and product innovation.
Join us for a Free Webinar: Now Available On-Demand
Join us May 26, 2016 for an educational webinar where our expert panel will draw insights from these new survey results on the use of Customer Relationship Management (CRM) systems in manufacturing.
We will look at how manufacturers can use CRM to:
• Exceed overall sales goals.
• Strengthen and grow customer relationships.
• Empower customer and field service agents to deliver fast, informed and effective resolutions.
• Respond more quickly to changes in market forces such as buyer behavior, competitive pressures and product innovation.
• Provide a company-wide view of what customers want and need for better decision making.
Manufacturing customers often research purchases on their own, require increasingly higher levels of service, and demand a choice of self- and assisted-service options. They also expect the ability to interact with the service provider in near real time. That’s where CRM systems can help manufacturers move beyond just automation of their sales force.
In a brand new survey conducted by Manufacturing.Net, fully 63 percent of respondents use CRM to manage sales only, missing critical opportunities for greater customer interaction and lifetime value.
Join this webinar to learn more and get started.
About Our Guests
Andrew Berg
Editorial Director
Manufacturing Group Andrew Berg is the Editorial Director for Advantage Business Media’s Manufacturing group. Prior to assuming his current role, Andrew was Executive Editor of Wireless Week and CED Magazine, where he managed the editorial direction for both Wireless Week and CED and is co-host of the SmartWatch video series. He regularly moderates conference panels and webinars with industry executives.
Colin Masson
Global Industry Director, Manufacturing
Microsoft
(@collinmasson)Colin Masson brings over 30 years of experience evaluating, implementing and selling manufacturing, enterprise and supply chain software to his position as Global Director of Industry Solutions for Manufacturing, at Microsoft Cloud and Enterprise. Colin leads Manufacturing and Supply Chain go-to-market solutions spanning Azure IoT Suite, Cortana Analytics Suite, Microsoft Dynamics AX and CRM. As a former Industry Analyst, he has been a strategic advisor to major ERP companies such as Oracle and SAP, and to major automation vendors such as Invensys and Rockwell Automation on their manufacturing software architectures, product development roadmaps, product marketing, partnering and acquisitions.
About Our Host
Abbey Dean
Editor
Manufacturing.net
Abbey Dean is the editor for Manufacturing.net. In her role, she explores the intricacies of the manufacturing sector through a journalistic lens. Her priority is to deliver insightful, thought-provoking pieces, and to craft and publish stories that keep readers engaged, excited, and entertained. This means bringing more than just the must-know news of the day. Look for more follow-up pieces to trending topics, long-form features, experiments in non-narrative storytelling and blogs that really get at the pulse of this ever-changing industry.
Sponsored by Microsoft