Infographic Highlights Food & Beverage Industry Focus on Brand Protection

With food safety regulations increasing and counterfeiting on the rise, food and beverage companies seek new solutions to protect their brands.

Mnet 153907 Pro Food Tech Infographic Outside Listing

Reston, Va.; March 28, 2017 — With the onset of the Food Safety Modernization Act (FSMA), the rising cost of recalls and the increase in counterfeit products, food and beverage processors seek brand protection solutions. The Brand Protection and Product Traceability infographic, produced by PMMI, The Association for Packaging and Processing Technologies, provides a visual snapshot of the issues facing processors around this critical issues and some potential solutions.


The infographic is based on data from PMMI’s 2016 Brand Protection and Product Traceability market research report. “The need for brand protection and product traceability has a huge impact on the supply chain,” says Jorge Izquierdo, vice president, Global Marketing, PMMI. “With the average cost of a recall for a food company being $10M or more in direct costs, business interruption, brand damage and lost sales, the FSMA is driving food & beverage (especially food) suppliers toward more track and trace in order to better trace accountability for losses.”

The supply chain is also being impacted by the increase in food recalls, 7 percent of products found in grocery stores contain fraudulent ingredients as well as counterfeiting experiencing an increase in certain products such as honey, olive oil, fish, coffee and vinegar.

The infographic also reflects the current technologies impacting brand protection ranging from new packaging that monitors food freshness by touch to the growth in the use of RFID for internal tracking and cold chain monitoring, as well as the use of mobile phone apps allowing consumers to authenticate products.

“We encourage ProFood Tech attendees to take the time to learn more about the findings of the 2016 Brand Protection and Product Traceability market research report,” says Paula Feldman, director, Business Intelligence, PMMI. “The inaugural show in Chicago on April 4-6 is an ideal venue for the industry to come together and share information about these findings regarding brand protection and product traceability.”

ProFood Tech is the only event in North America focused exclusively on all food and beverage sectors, including Baking & Snack, Beverage, Frozen/Prepared Foods, Dairy and Meat/Poultry/Seafood. This event will offer a full range of food and beverage processing solutions from both large companies that serve several market segments and smaller niche companies that focus on more specific needs. ProFood Tech will include 400+ of the world’s top suppliers, 150,000 net square feet of exhibit floor and 45 hours of blockbuster educational programming.

About PMMI

PMMI, The Association for Packaging and Processing Technologies, represents the voice of more than 800 North American manufacturers and suppliers of equipment, components and materials as well as providers of related equipment and services to the packaging and processing industry. We work to advance a variety of industries by connecting consumer goods companies with manufacturing solutions through the world-class PACK EXPO portfolio of trade shows, leading trade media and a wide range of resources to empower our members. The PACK EXPO trade shows unite the world of processing and packaging to advance the industries they serve: PACK EXPO International, PACK EXPO Las Vegas, Healthcare Packaging EXPO, PACK EXPO East, EXPO PACK México, EXPO PACK Guadalajara and ProFood Tech, launching in April 2017. PMMI Media Group connects manufacturers to the latest solutions, trends and innovations in processing and packaging year-round through brands including Packaging World, Automation World, Healthcare Packaging, Contract Packaging, ProFood World and Packaging + Processing OEM. PMMI Business Drivers assist members in pursuing operational excellence through workforce development initiatives, deliver actionable business intelligence on economic, market and industry trends to support members' growth strategies, and actively connect the supply chain throughout the year.