John Paul DeJoria: The Deal Behind Patrón's $5.1B Sale

Bacardi Limited announced it would acquire Patrón Spirits International AG for $5.1 billion. Patrón cofounder John Paul DeJoria explains why selling his 70 percent stake in the company was an easy decision to make and discusses how the deal went down.

Mar 6, 2018
Latest in Operations
23 Minutes of Downtime. Not a Minute of It in Any Report.
Sponsored
23 Minutes of Downtime. Not a Minute of It in Any Report.
August 17, 2026
Exair 2
Air Holster Safety Air Gun Mount
August 26, 2026
Ep593
IEM Announces Huge $200M, 3,000 Job Texas Expansion
August 26, 2026
I Stock 1357688933
General Mills Eliminates Synthetic Colors in Its U.S. Cereals
August 26, 2026
Related Stories
Mnet 155434 Dfa Logo Listing
Operations
Dairy Farmers Of America And Sprint Announce Ag Tech And Dairy Food Product Startups Selected For 2018 Accelerator Program
Mnet 126553 Levi S Jeans
Operations
Project FLX: How Levi's Hopes Using Lasers Will Reduce Chemical Dependence
FILE - In this Tuesday, Aug. 22, 2017, file photo, Riley Starks of Lummi Island Wild shows three of the farm-raised Atlantic salmon that were caught alongside four healthy Kings in Point Williams, Wash. The Washington Legislature on Friday, March 2, 2018, voted to phase out marine Atlantic salmon aquaculture, an industry that has operated for decades in the state but has come under fire after tens of thousands of nonnative fish escaped into local waters last summer. (Dean Rutz/The Seattle Times via AP, File)
Operations
Washington Legislature Phases Out Atlantic Salmon Farming
23 Minutes of Downtime. Not a Minute of It in Any Report.
Sponsor Content
23 Minutes of Downtime. Not a Minute of It in Any Report.
More in Operations
23 Minutes of Downtime. Not a Minute of It in Any Report.
Sponsored
23 Minutes of Downtime. Not a Minute of It in Any Report.
Most plants time the repair, but never the minutes before anyone responds. 
August 17, 2026
Exair 2
Operations
Air Holster Safety Air Gun Mount
The Air Holster attaches securely to any strong magnetic surface, allowing operators to quickly access tools.
August 26, 2026
Ep593
Operations
IEM Announces Huge $200M, 3,000 Job Texas Expansion
The company has been making custom power distribution systems for more than 75 years.
August 26, 2026
I Stock 1357688933
Operations
General Mills Eliminates Synthetic Colors in Its U.S. Cereals
The company expects to phase those colors out across its U.S. lineup by the end of next year.
August 26, 2026
John Deere
Operations
UAW Rejects Deere Contract Extension, Prepares for 2027 Showdown
The two sides remain "half a billion dollars" apart.
August 25, 2026
Ursa Major recently held the grand opening of its new manufacturing facility in Longmont, Colorado.
Operations
Hypersonics and Critical Munitions Company Ursa Major to Go Public
The company expects to raise $350 million to rapidly scale production for its defense industrial base.
August 25, 2026
Ep592
Operations
Ohio Manufacturer Files Defamation Lawsuit Over 1-Star Google Review
An attorney representing the company said the reviewer was not a customer.
August 25, 2026
Unnamed (3)
Operations
How WayKen Builds Process Visibility Into Low-Volume CNC Production
How low-volume CNC shops eliminate guesswork through deliberate process visibility and documentation discipline.
August 24, 2026
Williams
Operations
Williams QuickFit Tool Organization System
It maximizes efficiency and improves accountability.
August 24, 2026
Strike
Operations
Pennsylvania Manufacturer to Pay $3.6M to 51 UAW Strikers in Settlement
The employees had engaged in an economic strike that lasted nearly two years.
August 24, 2026
Robots are prepared ahead the opening ceremony of the World Humanoid Robot Games in Beijing, Saturday, Aug. 22, 2026.
Operations
Chinese Humanoid Robots Smash Human Records in Sprint, High Jump
More than 2,000 humanoid robots participated in the event.
August 24, 2026
Caterpillar
Operations
Caterpillar Expands Workforce Initiative to Arkansas
It's part of the company's $100 million effort to prepare workers for jobs in modern manufacturing.
August 21, 2026
I Stock 896358638
Operations
Cutting Tool Shipments Up 19% in the First Half
June orders rose by 31.7% year-over-year.
August 21, 2026
Ribbon-cutting ceremony at Fuchs Lubricants' Americas Technology Center, Taunton, Mass.
Operations
Fuchs Lubricants Opens New R&D Hub
The “Americas Technology Center” will house research and technical support operations.
August 21, 2026
Location Boise Idaho Site 03
Operations
Micron Unveils $10 Billion Research Hub in Idaho
It will be the first dedicated memory research hub of its kind in the U.S.
August 21, 2026