This week on 5 Minutes with Manufacturing.net, Aaron Sheehan, vice president of strategy and partnerships at OroCommerce, discusses the two things that turn AI pilots into ROI in manufacturing ecommerce and customer experience.
OroCommerce is a B2B eCommerce platform built for manufacturers, distributors and wholesalers.
In the interview, Sheehan discusses, "The 2026 B2B Commerce AI Benchmark." For the report, OROCommerce surveyed 100 B2B manufacturers and distributors to understand the gap between companies seeing ROI and those still stuck in pilot mode.
On this episode:
- Why there is a gap between pilot programs and measurable results in eCommerce and customer experience.
- The two critical factors that actually move AI from experimentation into real business impact.
- How manufacturers can identify the areas in their eCommerce operations where AI will deliver the fastest and most meaningful ROI.
- The ROI manufacturers should expect when they get AI right in eCommerce.
Download: The 2026 B2B Commerce AI Benchmark
To be featured on a future episode of 5 Minutes with Manufacturing.net, email [email protected].
