Eric Sorensen

Director of Multimedia
Bearded man in black hat holding camera tripod over shoulder

Eric Sorensen is the director of multimedia at Industrial Media.

Latest in Home
How AI Can Target More Than Just Low-hanging Fruit
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How AI Can Target More Than Just Low-hanging Fruit
November 11, 2026
White OP mobility semi-truck with trailer parked outside industrial facility with forest backdrop
French Auto Supplier Expanding North American Footprint With New Missouri Facility
November 12, 2026
Modern H.B. Fuller corporate headquarters building with blue-trimmed glass facade and dark brick exterior
H.B. Fuller Closes Another 7 Sites as Part of 'Project Quantum Leap'
November 13, 2026
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Rockwell's New PanelView Pro Improves Performance & Durability in Modular Design
November 13, 2026
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More from Eric Sorensen
Practical AI for Real Results
Sponsored
Practical AI for Real Results
A measured, practical approach for scaling AI usage.
November 11, 2026
Justin Baerwald, Operations Lead in Manufacturing and Logistics Inland Packaging, featured in Gen Z in Manufacturing profile
Gen Z in Manufacturing Podcast
Gen Z in Manufacturing: Inside the Swing Shift Problem
An operations lead breaks down why swing shift schedules are draining plant talent pools.
October 27, 2026
Manufacturing worker with AR interface displaying AI manufacturing technology, sponsored by Epicor
Educational Resource
AI in Manufacturing: Don't Underestimate Change Management... or Data
Sometimes manufacturers aren't approaching AI in the right way.
October 15, 2026
Rayyan Shafqat, student at Brooklyn Technical High School, featured in Gen Z in Manufacturing program promotional graphic with digital technology background
Gen Z in Manufacturing Podcast
Gen Z in Manufacturing: I Don’t Want to Do the Same Thing for the Next 20 Years
A 15-year-old's breakthrough reveals what Gen Z really seeks in manufacturing careers.
October 13, 2026
Manufacturing worker wearing safety helmet and glasses examines digital AI interface overlay in industrial facility, sponsored by Epicor
Educational Resource
AI in Manufacturing: Handle with Care
When perceptions don't align with reality, it's easy to make mistakes.
October 2, 2026
Professional portrait of Nick Knotts from Advanced Steel Processing and Products Research Center promoting Gen Z in Manufacturing initiative
Gen Z in Manufacturing Podcast
Gen Z in Manufacturing: The Young Worker's Psychological Tug-of-War
Gen Z will say, "I want to care about my work, and I want you to care about me."
September 29, 2026
Bahir Usanmaz, AI Software Engineer at Nordson Test & Inspection, featured in Gen Z in Manufacturing initiative
Gen Z in Manufacturing Podcast
Gen Z in Manufacturing: Why Young Engineers Are More Skeptical of AI Than Older Generations
See where Gen Z questions AI hype.
September 15, 2026
Michael Scholz, VP Marketing at Commerce, featured in 5 Minutes with Manufacturing MET interview series
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The First Thing That Breaks When Orders Outgrow Even Your Best Sales Reps
How manufacturers will use AI to sell online. Not in the future, but now.
September 3, 2026
Bill Benton, co-founder of Gainsystems, Inc., featured in 5 Minutes with Manufacturing.net interview series
Educational Resource
Practical AI for Real Results
When done right, AI can target more than just low-hanging fruit.
September 1, 2026
Jake Collins, Senior Application Engineer at Boston Micro Fabrication, featured in Gen Z in Manufacturing profile
Gen Z in Manufacturing Podcast
Gen Z in Manufacturing: Gen Z Likes to Job Hop; Here’s How to Keep Them in Your Plant
A 30-year-old senior applications engineer breaks down the mindset of a young worker.
August 25, 2026
Fernando Gonzalez, Vice President of Mexico Operations at Werner Enterprises, featured in Manufacturing.net's 5 Minutes interview series
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The New Rules for Global Supply Chains
Manufacturers must rethink logistics to remain competitive.
August 17, 2026
Jacob Collier, Assistant Specialist IT Team at Yaskawa Motoman Robotics, featured in Gen Z in Manufacturing profile
Gen Z in Manufacturing Podcast
Gen Z in Manufacturing: What Makes a Factory Feel Outdated to Gen Z
Also, discover how to bridge disconnect between IT and manufacturing teams.
August 10, 2026
Brit Bartolini, Account Director at MaintainX, featured in 5 Minutes with Manufacturing.net interview
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Building Trust Means Understanding What Maintenance Departments Actually Need
The best tools address skepticism to get your most important team members on board.
August 5, 2026
Sean Nikkel, Lead Cyber Intelligence Fusion Analyst at BitDefender, with security breach notification overlay and digital code background
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Security Breach: The Continuing Evolution of Ransomware
Legacy tactics are combining with specialized skill sets and AI to elevate the size and scale of attacks.
July 31, 2026
Josiah Bondy, Senior Product Marketing Manager at MITER, featured in Gen Z in Manufacturing promotional graphic
Gen Z in Manufacturing Podcast
Gen Z in Manufacturing: Lack of ‘Storytellers’ Hurting Manufacturing Interest
An industry insider reveals the major disconnects between tech companies and manufacturers.
July 14, 2026