Eric Sorensen

Director of Multimedia

[email protected]

Bearded man in black hat holding camera tripod over shoulder

Eric Sorensen is the director of multimedia at Industrial Media.

Aerial view of Ultium Cells manufacturing facility with branded signage and loading docks under blue sky

GM Joint Venture Retooling Tennessee Plant for ‘World-First’ Battery Production

September 30, 2026

Copper pennies pouring into a glass jar for savings and financial planning

Congress Votes to End Production of Penny After 234 Years

September 30, 2026

Aerial view of modern industrial warehouse and logistics facility complex with blue and white buildings in rural landscape

3 Execs Outline Strategy for AI Data Center Hardware Boom

September 30, 2026

Professional man speaking at podium during outdoor event with construction workers and modern buildings in background

Carney Accuses Cleveland-Cliffs Subsidiary of Betraying Canadian Workers

September 30, 2026

Professional portrait of Nick Knotts from Advanced Steel Processing and Products Research Center promoting Gen Z in Manufacturing initiative

Gen Z in Manufacturing: The Young Worker's Psychological Tug-of-War

Gen Z will say, "I want to care about my work, and I want you to care about me."

September 29, 2026

Bahir Usanmaz, AI Software Engineer at Nordson Test & Inspection, featured in Gen Z in Manufacturing initiative

Gen Z in Manufacturing: Why Young Engineers Are More Skeptical of AI Than Older Generations

See where Gen Z questions AI hype.

September 15, 2026

Michael Scholz, VP Marketing at Commerce, featured in 5 Minutes with Manufacturing MET interview series

The First Thing That Breaks When Orders Outgrow Even Your Best Sales Reps

How manufacturers will use AI to sell online. Not in the future, but now.

September 3, 2026

Bill Benton, co-founder of Gainsystems, Inc., featured in 5 Minutes with Manufacturing.net interview series

Practical AI for Real Results

When done right, AI can target more than just low-hanging fruit.

September 1, 2026

Gen Z in Manufacturing: Gen Z Likes to Job Hop; Here’s How to Keep Them in Your Plant

A 30-year-old senior applications engineer breaks down the mindset of a young worker.

August 25, 2026

Fernando Gonzalez, Vice President of Mexico Operations at Werner Enterprises, featured in Manufacturing.net's 5 Minutes interview series

The New Rules for Global Supply Chains

Manufacturers must rethink logistics to remain competitive.

August 17, 2026

Gen Z in Manufacturing: What Makes a Factory Feel Outdated to Gen Z

Also, discover how to bridge disconnect between IT and manufacturing teams.

August 10, 2026

Brit Bartolini, Account Director at MaintainX, featured in 5 Minutes with Manufacturing.net interview

Building Trust Means Understanding What Maintenance Departments Actually Need

The best tools address skepticism to get your most important team members on board.

August 5, 2026

Sean Nikkel, Lead Cyber Intelligence Fusion Analyst at BitDefender, with security breach notification overlay and digital code background

Security Breach: The Continuing Evolution of Ransomware

Legacy tactics are combining with specialized skill sets and AI to elevate the size and scale of attacks.

July 31, 2026

Josiah Bondy, Senior Product Marketing Manager at MITER, featured in Gen Z in Manufacturing promotional graphic

Gen Z in Manufacturing: Lack of ‘Storytellers’ Hurting Manufacturing Interest

An industry insider reveals the major disconnects between tech companies and manufacturers.

July 14, 2026

Gen Z in Manufacturing: Digitization Opportunities Hiding in Plain Sight

Young workers see opportunities that many manufacturers overlook.

June 16, 2026

Manufacturing podcast episode 271 sponsored by SCT, featuring SendCutSend technology and Today's Manufacturing branding

SendCutSend's 'Anything Factories'; NC Sues Foreign EV Maker; Tesla's Sticker Recall | Today in Manufacturing Ep. 271

Also on the podcast, new robot has 20 legs and eyes, Blue Origin's expansion and Slate Auto expands in Michigan.

June 1, 2026

Charlie Hosner, Global Cybersecurity Management Head at Accenture, featured in security breach news segment

Security Breach: 'Defense in Depth is Dead'

Issuing some reality checks for your cybersecurity strategies and investments.

May 28, 2026

Cooper Madras, laser operator at MetalPeak Fabrication, poses with ByStar Fiber equipment in Gen Z in Manufacturing spotlight

Gen Z in Manufacturing: Why Manufacturing's Recruitment Pitch Is Falling Flat

Without real connection, you're just paying young workers to look for their next job.

May 27, 2026

Marco Pardo, Global Product Manager for Conveyance Solutions at Columbus McKinnon, featured in Manufacturing.net's 5 Minutes interview series

What You Might Not Know About Today's Conveyors

Conveying systems have made some surprising leaps in functionality.

May 18, 2026