As soon as they finish digesting their Thanksgiving feasts, many Americans will head out for a mammoth shopping splurge. The National Retail Federation recently reported that an estimated 137.4 million people are considering getting a head start on their holiday shopping over the course of this year’s Thanksgiving weekend.
According to Deloitte, however, the vast majority of holiday shopping still happens in December. Only 9 percent of Americans will do the majority of their holiday shopping on Black Friday while 40 percent are going to do it in December.
This chart shows when Americans plan to do the majority of their holiday shopping.