One mid-sized contract manufacturer managed to fill 150 idle machine hours and generate $17,250 in new orders across two weeks without hiring a new estimator or sales person.
They accomplished this by using targeted, machine-specific promotions instead of generic email blasts, filtering its part library by available equipment and sending time-bound discount offers only to customers whose parts matched that open capacity.
The Situation
The shop knew they had open capacity. They just had no good way to fill it.
- Overhead kept running whether the machine was producing or not
- No clear visibility into which machines had open windows and when
- Generic promotions pulled in work for machines that were already busy
- Blanket discounts made it difficult to tell whether any given campaign actually worked
The Solution
The shop kept using broad email blasts for general awareness, but used Parts Portal whenever they needed to fill a specific machine. In minutes, they filtered their part library by available equipment and sent a targeted promotion to the customers whose parts matched that capacity.
Parts Portal matched the shop's open machine capacity directly to the customers most likely to order parts that fit it.
For more information, visit Parts Portals' website.
