Why Heineken Is Making A 2% Alcohol Beer

Heineken USA President and CEO Dolf van den Brink explains how the company is innovating with alternatives to beer, like the new Radler, as massive demand for the beverage wanes in developed markets.

Oct 25, 2013

Heineken USA President and CEO Dolf van den Brink explains how the company is innovating with alternatives to beer, like the new Radler, as massive demand for the beverage wanes in developed markets.

Latest in Operations
A Wireless Andon System Your Plant Can Try Free for 60 Days
Sponsored
A Wireless Andon System Your Plant Can Try Free for 60 Days
October 1, 2026
A Chinese takeout container with fried rice inside is photographed in Phoenix, May 12, 2026.
A Humble Oyster Pail Turned Takeout Icon
October 20, 2026
Industrial warehouse interior with tall storage racks, branded signage including Goulds Pumps and Rexnord logos, pallets, and orange safety markers on concrete floor.
ITT Goulds Pumps Adds U.S. Manufacturing, Distribution in Tennessee
October 20, 2026
Worker in blue surveying large industrial metal pipes arranged on sandy ground from above
Apple Commits $100M to U.S.-Made Titanium for iPhone Production
October 20, 2026
Related Stories
alt
Operations
Sanitary Round Airlock
Mnet 31168 Gunpowder Plant
Operations
NH Gunpowder Plant Owner Convicted In Fatal Blast
alt
Operations
Bulk Bag Discharging and Weighing System
A Wireless Andon System Your Plant Can Try Free for 60 Days
Sponsor Content
A Wireless Andon System Your Plant Can Try Free for 60 Days
More in Operations
A Wireless Andon System Your Plant Can Try Free for 60 Days
Sponsored
A Wireless Andon System Your Plant Can Try Free for 60 Days
A button at each station pages the right person. Installs in about an hour.
October 1, 2026
A Chinese takeout container with fried rice inside is photographed in Phoenix, May 12, 2026.
Operations
A Humble Oyster Pail Turned Takeout Icon
The American story of the Chinese food carton.
October 20, 2026
Industrial warehouse interior with tall storage racks, branded signage including Goulds Pumps and Rexnord logos, pallets, and orange safety markers on concrete floor.
Operations
ITT Goulds Pumps Adds U.S. Manufacturing, Distribution in Tennessee
The 178-year-old company makes engineered pumps for critical applications.
October 20, 2026
Worker in blue surveying large industrial metal pipes arranged on sandy ground from above
Operations
Apple Commits $100M to U.S.-Made Titanium for iPhone Production
It's working with a Pennsylvania-based producer for materials and components.
October 20, 2026
Hands holding white salt or sugar crystals against concrete background
Operations
Machine Designer to Create More Than 125 New Jobs in U.S. Expansion Effort
Conair is bringing new life to a shuttered factory that sat vacant for 10 years.
October 20, 2026
Close-up view of stacked drywall sheets showing white and teal-tinted edges layered together
Operations
Marking Gypsum Boards: Reliable Product Identification for High-Speed Production Lines
Hidden factors sabotaging your high-speed marking system revealed.
October 20, 2026
Speaker presenting at TITE and IHE Expo 2026 conference podium with event signage displaying Taiwan president information
Operations
Taiwan's President Lauds Country's Hardware Resilience Amid Tariffs, Supply Chain Shifts
He reaffirmed the government's commitment to supporting SMEs at the TiTE x IHT expo.
October 20, 2026
White industrial CNC machining center with dark blue interior cavity and control panel
Operations
Mass-Production Internal Gear Grinding Machine Compatible with Large Internal Gears Up to 350 mm Outer Diameter
The machine meets growing demand for high precision in large ring gears used in industrial robots and automobiles.
October 19, 2026
Industrial machinery with motor and metal components inside black cabinet with green asset tag
Operations
Bidding Ends Tomorrow in All American Equipment Auction of Food & Pharmaceutical Processing Equipment
The auction presents a unique opportunity for food, beverage and pharmaceutical processors.
October 19, 2026
Two orange and silver robotic arms working together in a modern manufacturing facility with white structural elements and industrial equipment.
Operations
Siemens Cuts Engineering Effort by 85%, Time-to-Market by 40% at AI Pilot Plant
The living lab could be a blueprint for scaling these capabilities across industries.
October 19, 2026
Technician operating control room with extensive monitoring equipment and instrument panels
Operations
U.S. Revives Shuttered Nuclear Plants to Meet Growing Electricity Demand
And to power data centers.
October 19, 2026
Professional headshot of a man in dark suit and gray tie at formal event with blurred background
Operations
Musk Pledges to Give a Share of His SpaceX Company to 'Every Kid in America'
Anthropic recently committed 5% of its shares to a new "public benefit" fund.
October 19, 2026
Modern white multi-story commercial building with glass windows and flags on rooftop, surrounded by landscaping and parked vehicles
Operations
Dutch Manufacturer Investing $77M to Expand Georgia Semiconductor Equipment Plant
The company expects the project to create about 120 jobs.
October 15, 2026
Green combine harvesters and tractors harvesting grain in a dusty field with trees in background
Operations
U.S. Tractor, Combine Sales Decline in September
John Deere cited weaker equipment demand when offering a contract extension to UAW workers.
October 13, 2026
Omron corporate office building exterior with blue signage, address 4225, landscaping, and accessible parking spaces
Operations
Omron Buys Industrial PC Maker OnLogic for $675 Million
The deal will help power its push for physical AI in manufacturing.
October 16, 2026