Why Heineken Is Making A 2% Alcohol Beer

Heineken USA President and CEO Dolf van den Brink explains how the company is innovating with alternatives to beer, like the new Radler, as massive demand for the beverage wanes in developed markets.

Oct 25, 2013

Heineken USA President and CEO Dolf van den Brink explains how the company is innovating with alternatives to beer, like the new Radler, as massive demand for the beverage wanes in developed markets.

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