VIDEO: Will Produce Trump the Cookie Aisle in the Future?

When given the option between a cookie and a piece of produce, which one do you reach for? In five years, you could be spending more time and money in the produce aisle. Author Michael Moss says produce marketers are going to figure out how to really drive sales upwards.

USA TODAY'S Hadley malcolm talks to author Michael Moss about our changing grocery store behavior. 

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