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Why PepsiCo Loves the Super Bowl

PepsiCo has been involved with advertising in the NFL for 30 years, and the company sponsored the 2014 Super Bowl Halftime Show. PepsiCo's Chief marketer Simon Lowden explains the strategy behind the company's advertising campaign during this year's Super Bowl.

Feb 4, 2014

PepsiCo has been involved with advertising in the NFL for 30 years, and the company sponsored the 2014 Super Bowl Halftime Show. PepsiCo's Chief marketer Simon Lowden explains the strategy behind the company's advertising campaign during this year's Super Bowl.

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