Will Millennials Go For the New Tic Tac Mixers?

Traditionally known to consumers as a leading mint brand for more than 40 years, the transformative flavor properties of these new mints are a breakthrough for both the Tic Tac® brand and the mints/candy industry.

Bloomberg's Pimm Fox reports on tic tac mixers which change flavors as they dissolve and are designed for young consumers who hate being bored. He speaks on “Bloomberg Markets.”

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