Daily Sound Bite: Coke Defends Artificial Sweeteners in New Ads

Coca-Cola has announced it will roll out a new ad campaign defending its use of artificial sweeteners. The company plans to gauge the response to the initial ads and determine whether a wider campaign around artificial sweeteners would be beneficial to the company and its image. Caren Pasquale Seckler, vice president of social commitment at Coca-Cola said,

"This is a beginning and it's a learning process, but we do have plans to do more."

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