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Consumer Trends: Shoppers Rely on Quick and Easy Meals

A new survey recently asked more than 500 shoppers about their dinner habits, finding that more than 40 percent of families rely on recipes that are quick and easy-to-make, above all else. The survey found 88 percent of shoppers often relied on go-to meals such as spaghetti, baked chicken and tacos.

QUINCY, Mass. (Business Wire) — As summer comes to an end, and families get back into the school routine, parents consistently find themselves feeling pinched for time. The Stop & Shop Supermarket Company LLC recently surveyed more than 500 shoppers on their dinner habits, finding that more than 40 percent of families rely on recipes that are quick and easy-to-make favorites, above all else.

One way that shoppers have found to hold on to precious family time while still preparing dinner, is by turning to “Go-to Meals.” A “Go-To Meal” is quick to prepare, requires little skill, calls for ingredients that are already on hand, and is family approved. The survey found 88 percent of shoppers relied on “Go-To Meals” such as spaghetti, baked chicken and tacos at least once or twice a week. What’s more, 90 percent of shoppers reported also factoring in the nutrition quality of meals, ranking it as very important or extremely important when deciding what to make for dinner.

The top 5 Go to Meals include:

  1. Spaghetti
  2. Baked/Fried Chicken
  3. Tacos
  4. Macaroni & Cheese
  5. Hamburgers/Cheeseburgers

About Stop & Shop

The Stop & Shop Supermarket Company LLC employs approximately 63,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness – with emphasis on children’s educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA’s Smart Way program; has been awarded LEED (EB) certifications for 54 of its existing stores; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com or www.facebook.com/stopandshop.