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Consumer Trends: Cast a Spell With New Orange Scream Milk

TruMoo, a leader in ready-to-serve refrigerated chocolate milk, has introduced Orange Scream just in time for Halloween. The orange milk was inspired by an orange frozen pop with vanilla ice cream.

DALLAS (PRNewswire) Āā€” If you're searching for a chillingly tasty treat to serve your little ghosts and goblins this Halloween, look no further than Limited Edition TruMoo Orange Scream milk.  Inspired by an orange frozen pop with vanilla ice cream, this new creamy orange milk is so frightfully delicious, it's sure to make you scream.

Like regular TruMoo, the nation's leading ready-to-serve refrigerated chocolate milk brand*, TruMoo Orange Scream is made with wholesome low-fat white milk and is brought to you by your trusted local TruMoo dairy. And with no artificial growth hormones or high fructose corn syrup, you'll be happy when it puts a spell on you and your family.

"At Dean Foods (NYSE: DF), we strive to bring our fans products that they can feel confident about serving their families, especially during the Halloween season," said Greg Schwarz, Vice President of Marketing, Dean Foods. "TruMoo Orange Scream is the perfect drink you definitely won't have to trick your kids into drinking."

TruMoo Orange Scream is great on its own or as an ingredient in your favorite Halloween concoction. The Monster Mash Float comes to life by combining the limited edition milk with frozen yogurt topped off with chilled seltzer. The Paranormal Pudding appears by combining instant vanilla pudding with TruMoo Orange Scream and layers of granola. However you plan to enjoy Orange Scream, just be sure to serve it in a clear glass.

And if you're looking for a screaming good time this season, you'll want to participate in TruMoo's Halloween promotions! From now until October 31, 2014, each week, TruMoo is giving away $250 to one lucky fan that uploads a Halloween-themed photo to the TruMoo Facebook page. Also, from now until November 15, 2014, fans can enter TruMoo's Spectacularly Spooky Vacation Sweepstakes. Simply visit and enter the cap code found on specially marked TruMoo Orange Scream and chocolate flavored gallons and half gallons for a chance to win an all-expenses-paid trip for a family of four to a surprise Halloween destination.

TruMoo Orange Scream is available in the dairy section at major retailers nationwide now and throughout the month of October 2014. Regular TruMoo chocolate and strawberry milk varieties are available year round in gallon, half gallon, quart and single serve (10-, 12-, 14- and 16-ounce) bottles.

To find TruMoo Orange Scream at a retailer near you and for Halloween-inspired recipes, sweepstakes and contest information, visit,, and


Dean FoodsĀ® is a leading food and beverage company in the United States and is the nation's largest processor and direct-to-store distributor of fluid milk. Headquartered in Dallas, Texas, the Dean Foods portfolio includes TruMooĀ®, the leading national flavored milk brand, along with well-known regional dairy brands such as Alta DenaĀ®, Berkeley FarmsĀ®, Country FreshĀ®, Dean'sĀ®, Garelick FarmsĀ®, LAND O LAKESĀ® milk and cultured products**, Lehigh Valley Dairy FarmsĀ®, MayfieldĀ®, McArthurĀ®, Meadow GoldĀ®, Oak FarmsĀ®, PetĀ®***, T.G. LeeĀ®, TuscanĀ® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Nearly 18,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit

* Source:  IRI MULO+C Store, volume and dollar share, YTD ending July 20, 2014
**The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is used by license.
***PET is a trademark of The J.M. Smucker Company and is used by license.

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