Snack food giant Mondelez unveiled its first new snack brand in more than 10 years on Monday.
The company's new baked snack -- called GOOD THiNS -- will feature potato, chickpea and rice options and is rolling out nationwide at a suggested retail price of $3.69 per box.
The potato crisps will be available in original, sweet potato and spinach and garlic flavors, while the chickpea snack will be garlic-and-herb flavored. The rice variety, meanwhile, will feature four options: veggie blend, simply salt, poppy and sesame seed and sea salt and pepper.
The brand will be produced without artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup.
"We're regularly taking a consumer pulse on ingredient and flavor preferences and we're excited to launch a brand that delivers on a broad range of these interests," said Danielle Brown, the brand's marketing director.
Three TV ads, digital advertising and other in-store and consumer initiatives will accompany the product launch.