DuPont Says Silver, Black in Race for World's Most

DuPont Says Silver, Black in Race for World's Most

Top global colors for the 2010 DuPont Global Automotive Popularity Study.

As the global automotive coatings leader, DuPont issued its 58th Global Automotive Color Popularity Report yesterday, which lists silver and black in tight competition for the title of “world’s most popular car color.” The report includes automotive color popularity information and regional trends from 11 leading automotive regions of the world. 

Each year, the report reflects data from established and emerging growth markets in the automotive industry; and in 2010, for the first time, includes trends from South Africa.  DuPont’s study is the original and most comprehensive report on global automotive color popularity and remains the first of its kind compiled on a global basis. 

Only two percentage points separate silver from black as the leading vehicle color globally, and black’s popularity in key automotive markets outside of North America is substantial.

The top 10 global vehicle colors are as follows:

1. Silver – 26%
2. Black/Black Effect – 24%
3. White/White Pearl and Gray – 16% each (tie)
5. Red – 6%
6. Blue – 5%
7. Brown/Beige – 3%
8. Green – 2%
9. Yellow/Gold – 1%
10. Others – <1%

Nancy Lockhart, DuPont color marketing manager, presenting the 2010 “Protection of Color” trend show.

“Our annual global color analysis allows DuPont to share insights into global color trends with automakers as they’re planning future vehicle designs,” said Nancy Lockhart, DuPont color marketing manager.  “The demand for fresh, high-quality information is more relevant today than ever before, as the industry continues to see increased consumer demand for innovative vehicle design and styling.”

View the complete news release which includes differentiated regional market details, as well as links to a selection of high resolution images, including photography and charts.

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