DuPont Says Silver, Black in Race for World's Most
|Top global colors for the 2010 DuPont Global Automotive Popularity Study.|
Each year, the report reflects data from established and emerging growth markets in the automotive industry; and in 2010, for the first time, includes trends from South Africa. DuPont’s study is the original and most comprehensive report on global automotive color popularity and remains the first of its kind compiled on a global basis.
Only two percentage points separate silver from black as the leading vehicle color globally, and black’s popularity in key automotive markets outside of North America is substantial.
The top 10 global vehicle colors are as follows:
1. Silver – 26%
2. Black/Black Effect – 24%
3. White/White Pearl and Gray – 16% each (tie)
5. Red – 6%
6. Blue – 5%
7. Brown/Beige – 3%
8. Green – 2%
9. Yellow/Gold – 1%
10. Others – <1%
|Nancy Lockhart, DuPont color marketing manager, presenting the 2010 “Protection of Color” trend show.|
View the complete news release which includes differentiated regional market details, as well as links to a selection of high resolution images, including photography and charts.