Last week, global packaged meats company Smithfield Foods launched a brand new website about their corporate social responsibility programs, called Smithfieldcommitments.com.
The goal of the site is to provide the company’s key stakeholders with information on the company’s products from start to finish and to begin a running dialogue on the food manufacturing process. Smithfieldcommitments.com will also make available the most recent information on Smithfield Food’s corporate social responsibility initiatives and the goals they have achieved.
If a customer has a question about the way one of Smithfield’s products is made all they have to do is log on to the site and join the running Q&A to get answers from Smithfield Foods senior officials. Some questions are even answered by video.
This is a great new use of social media and the web by a food manufacturer to provide customers with the best and most relevant information possible about the food products they are consuming.