Delectable New DuPont™ Corian® & DuPont™ Zodiaq
| The new DuPont “Spice of Design” booth featuring the 2011 colors for DuPont™ Corian® and Zodiaq® surfacing products. |
Show visitors this year were welcomed to a newly-designed DuPont booth with a “Spice of Design” theme that featured kitchen and bath displays with countertops and wall treatments using the new 2011 colors for DuPont™ Corian® solid surface and Zodiaq® quartz surface. BI worked with a large number of designers across the U.S. to create the new color palette, conducting extensive market research to determine the most appealing shades and textures.
“Our new booth reflects the spice-like tones of the new colors and gives show attendees an opportunity to see the beauty and versatility of Corian® and Zodiaq® materials,” said Maureen McGeehan, marketing manager, DuPont Surfaces.
“Our sales and marketing teams have done an outstanding job with the new color introduction and their efforts have been rewarded with a terrific and very positive response from show visitors,” said Doug Baker, director, BI Americas.
DuPont BI President Tim McCann was the keynote speaker at a luncheon sponsored by the Storehouse of World Vision, a charitable organization that distributes donated materials for use in renovating homes and neighborhood facilities in low-income communities. In his remarks, Tim encouraged participants to support the Storehouse with their company donations.
Tim also told the audience that the donation of solid surface and quartz surface materials over the past decade aligned with DuPont core values, pointing out that repurposing the excess inventory was “good for society and good for the environment.”