GlobalAutoIndustry Seminar To Address Strategies For Doing Business In Chinese Market

Company holding seminar March 29 at Michigan State. said Friday it will hold a seminar March 29 on doing business in China.

The event at Michigan State University, “Key Strategies for Succeeding in China’s Booming Auto Industry,” will feature industry experts on China from such companies as J.D. Power and Associates, Baker & McKenzie, Deloitte Consulting, and the World Bank, the company said.

“The Chinese automotive market and industry have become critical to an auto supplier’s global footprint,” noted Ron Hesse, president of, “However, doing business in China requires a true understanding of the negotiating process, business culture, communications issues, laws, human capital, market scope, and more." 

The seminar will address critical issues for auto suppliers venturing into China, expected to be the world's hottest automotive market for the next 20 years. Participants will discuss China automotive industry forecasts, business and legal structures, joint ventures and strategic alliances, intellectual property protection, component sourcing and purchasing, banking and financing issues, and labor and human resource challenges.

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