Beverages: The Battle Between Shrinking Menus and Demand For Variety

While operators are offering more new, unique beverages today, they are also cutting back on offerings. Technomic’s MenuMonitor shows a 3.3 percent decrease in non-alcohol beverage offerings at Top 500 chains from 2013 to 2014.

Over the past few years, many new, innovative non-alcohol beverage offerings have emerged. Coca-Cola and Pepsi have both introduced machines that allow consumers to not only choose from a wide variety of drinks, but to also customize their beverage. We’re also seeing more housemade and dessert-like beverages, not to mention the growth of juice concepts. 

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