This article originally ran in the June 2013 issue of Food Manufacturing.
Through a unique partnership only possible in the Netherlands, Hoogesteger juice company and Wageningen University have partnered to create and implement a process by which unpasteurized juice is treated with high voltage pulses, extending shelf life by two weeks.
The triple helix. The golden triangle. The Dutch government uses many names to describe its unique three-pronged approach to economic development, but one thing’s for certain: for companies seeking innovation, the system can offer tremendous benefits.
The Dutch have identified several high value areas of their economy designated for attention, research and collaboration. Among these is the food industry, which has a strong presence in the Food Valley region of the Netherlands.
Food Valley houses a concentration of international food companies as well as Wageningen University, the preeminent university for food research and innovation. Through government facilitation, university research and corporate innovation and implementation, the Dutch create the three strands of their helix, the three corners of the triangle.
Open innovation is key to the success of companies in Food Valley and those across the Netherlands seeking to benefit from such a system. In 2008 Dutch juice company Hoogesteger joined NovelQ, an open innovation project funded by the European Union (EU) and aggressively researching food processing techniques that extend shelf life, increase quality and improve sustainability.