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Growing sales and margins through better pricing doesn’t have to be an impossible task. By focusing on four key areas, businesses can build a solid pricing foundation that will help you create consistent sales and profit growth. This eBook will guide you through these areas, offering smart strategies and actionable tips to help you get started.
Businesses need to start by defining how to identify new customers, so that your sales reps are getting the most value from their time. Follow that up by segmenting your accounts, so that you’re spending your time on the ones that offer you the best profitability, not just the biggest accounts that can be deceptively unprofitable.