THE NEW FLAVOR OF FOOD AND
BEVERAGE MANUFACTURING
NetSuite’s Cloud ERP is the
Key Ingredient for Success
INTRODUCTION
For food and beverage manufacturers, running a
successful business demands constant innovation to meet
changing customer tastes and technology that can enable
and adapt to that innovation. Far too often however,
companies are forced to dedicate crucial personnel to
IT and managing multiple disparate systems instead of
driving the business and creating new, exciting products
for their consumers. To effectively compete in a highly
saturated space, food and beverage manufacturers need
a reliable, integrated and easy-to-use ERP system.
As food and beverage brands experience rapid growth
and expand around the globe, they require a platform
that delivers scalability, agility and flexibility with the
advanced functionality to support this growth with a
real-time, unified view of the business. Cloud-based
ERP systems can change the equation.
True, multi-tenant cloud ERP offers a system that
removes concerns around scalability, security,
application maintenance and upgrades. NetSuite—as
a true cloud suite—is built to accommodate the largest
enterprises down to the smallest startups and provides
enterprise-level security for its entire customer base
through economies of scale. By eliminating on-premise
software for businesses, NetSuite also streamlines
application maintenance and upgrades so that they are
seamlessly completed via the cloud without cumbersome
and disruptive upgrades. The bottom line is that with a
cloud solution unifying core processes, personnel can
focus more on delivering superior products, value and
customer experiences, and less on their software.
Hear From Other Food and Beverage NetSuite Customers
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The New Flavor of Food and Beverage Manufacturing: NetSuite’s Cloud ERP is the Key Ingredient for Success
TECHNOLOGY
CHALLENGES FOR
FOOD AND BEVERAGE
MANUFACTURERS
• Food and beverage brands often have a wide range
of disparate systems that limit visibility into business
operations and are unable to grow with the business,
while simultaneously demanding significant IT resources
to simply keep these systems up and running.
• These disconnected systems can inhibit tracking and
traceability, which is hugely problematic for managing
quality and complying with industry standards.
• Legacy systems are not agile enough to allow food
and beverage manufacturers to react to and capitalize
on changing market conditions and advancements
like globalization and shifting consumer preferences.
Integrating separate software systems for ingredient
sourcing, fulfillment, inventory management, production
planning, quality management, accounting and customer
service introduces unnecessary complexity and
inefficiencies, and requires costly IT resources to maintain.
Running this multitude of systems for each and every
functional area of a food and beverage business
introduces errors throughout the business process,
inhibits tracking and traceability, provides little visibility
into key metrics and ultimately decreases business
efficiency and accuracy, which is simply unacceptable
in the highly regulated and highly competitive
environment of food and beverage.
Explore NetSuite’s Leading Practices. Zoom in to view the
proven, stepped approach to adopting the NetSuite solution.
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The New Flavor of Food and Beverage Manufacturing: NetSuite’s Cloud ERP is the Key Ingredient for Success
SOLUTION OF CHOICE FOR
FAST-GROWING FOOD AND
BEVERAGE COMPANIES
Experts and analysts consider cloud technology a
compelling option for almost all companies, including
food and beverage operations. In the early phases of
a startup operation, the smallest companies make do
with manual processes and point solutions ranging from
QuickBooks for accounting to Excel spreadsheets for
inventory management and recipe tracking. For larger
and fast-growing food and beverage manufacturers,
cloud technology provides scalability for growth and
the flexibility to address a range of business scenarios,
production complexities, tracing regulations, B2B and
B2C channel strategies and complex supplier networks.
The reality is that cloud adoption has been remarkably
strong. In fact, analyst firm Forrester Research predicts,
“the public cloud market will rise to $191B by 2020—
about 20% larger than our 2011 projection.” With
this in mind, any and all modern food and beverage
manufacturers need to consider a cloud-based solution
to remain relevant and competitive in the changing food
and beverage competitive landscape.
CLOUD-BASED
APPLICATIONS LEVEL THE
PLAYING FIELD
As food and beverage manufacturers expand into a wider
range of sales outlets and extend to direct-to-consumer
sales channels, small companies can find themselves
competing with multi-national giants for shelf space and
customer loyalty. The biggest brands have vertical and
View the International Spices Customer Story
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The New Flavor of Food and Beverage Manufacturing: NetSuite’s Cloud ERP is the Key Ingredient for Success
Watch the CraftMark Bakery (Previously Specialty Bakery)
Customer Story
horizontal integration advantages that can be nearly
impossible for smaller contenders to match.
Cloud-based business management suites level the
playing field with access to detailed supply chain
and demand planning insights that were previously
available only in high-end on-premise ERP systems.
A firm command of costs, margins and availability
throughout the supply chain is what gave a few elite
companies a competitive advantage in recent decades.
Innovative food and beverage brands adopting cloud
computing now have that same power.
A PATH TO SUSTAINABLE,
PROFITABLE GROWTH
Because cloud solutions are designed for the modern
web, unlike conventional on-premise software, they
make it easier to expand and reach customers through
new and emerging channels while keeping employees
productive and costs low. As an example, NetSuite’s
commerce platform seamlessly links to the NetSuite
cloud ERP platform making inventory management,
the pick-pack-ship process, and customer service a
coordinated effort on a single system.
“NetSuite has been such a dramatic
improvement for us. I can’t figure why
any midsized business wouldn’t go with
a cloud ERP model. It’s one of the best
decisions we’ve ever made.”
Eric Hochstein Owner, International Spices
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The New Flavor of Food and Beverage Manufacturing: NetSuite’s Cloud ERP is the Key Ingredient for Success
One NetSuite customer that has embraced the NetSuite
platform for growth is Coda Coffee. Coda Coffee, a
coffee roaster based out of Denver, switched from
QuickBooks to NetSuite in 2008 with just six employees
and has since grown to over 45. The business now
spans wholesale and white-label distribution, online and
physical B2C operations that include a brick and mortar
store, a 2,000-square-foot roasting and distribution
hub in Denver doubling as a product maintenance
center, and soon another roasting and distribution hub
in Phoenix.
Coda Coffee, CraftMark Bakery and International Spices
are just a few examples of leading food and beverage
manufacturers supporting successful growth on NetSuite’s
cloud ERP solution. Every worthwhile food and beverage
manufacturer started with a vision and an enthusiastic
outlook as its greatest assets. Cloud computing solutions
ensure that a business never has to compromise on
those foundational principles by becoming a victim to
cumbersome and costly technology. Cloud technologies
can help create a path to sustainable, profitable growth and
limitless scalability, from the days of grassroots awareness
and reputation-building to becoming a household name.
“We don’t want to be your ordinary bakery.
We want to be the best bakery. And we
want to offer our customers the best quality,
the best service, the best innovation that
we can. And NetSuite, we’re very confident,
will allow us to scale and grow with those
strategic initiatives.”
Ahmad Hamade CEO, CraftMark Bakery
View the Coda Coffee Customer Story
6
The New Flavor of Food and Beverage Manufacturing: NetSuite’s Cloud ERP is the Key Ingredient for Success
HEAR FROM MORE NETSUITE CUSTOMERS
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The New Flavor of Food and Beverage Manufacturing: NetSuite’s Cloud ERP is the Key Ingredient for Success
RUN YOUR FOOD
AND BEVERAGE
MANUFACTURING
COMPANY BETTER
IN THE CLOUD
NetSuite helps food and beverage brands integrate
suppliers, manufacturing, customers and inventory without
the headaches and inefficiencies of disconnected and
costly in-house IT systems.
They can focus on growing the business with a single
platform for finance, order and inventory management,
demand planning, ecommerce and more. NetSuite is
helping fast-growing food and beverage manufacturers
improve performance by:
• Providing a real-time, 360-degree view of the business
by seamlessly integrating financials/ERP, CRM, inventory
management and ecommerce, thereby empowering
businesses to manage their interactions directly with
consumers and other businesses.
• Improving demand-planning operations with integrated
inventory and order management, and building demand
“With NetSuite in the cloud, we are never
disconnected from the business. We can
see in real-time what’s going on.”
Tommy Thwaites Founder and CEO, Coda Coffee
forecasts with real-time data to better meet customer
demand across all channels.
• Allowing data to flow seamlessly to suppliers to ensure
communication is in lockstep with the same data including
audit trails and real-time accuracy at every stage for
improved quality management and traceability.
• Managing all transactions and associated customer
interactions regardless of the touch point i.e., mobile,
catalog, web or store.
• Sharing container, pallet, location, forecasting, scheduling
and unit-level data with stakeholders, while collaborating
on a common cloud platform.
• Providing transparency, responsiveness and visibility to
customers through the front-end ecommerce solution.
• Providing the entire workforce with anywhere, anytime
access to business data, improving sales effectiveness
and quality management.
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The New Flavor of Food and Beverage Manufacturing: NetSuite’s Cloud ERP is the Key Ingredient for Success
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The New Flavor of Food and Beverage Manufacturing: NetSuite’s Cloud ERP is the Key Ingredient for Success
www.netsuite.com/food
[email protected]
877-638-7848
THE NEW FLAVOR OF FOOD AND BEVERAGE MANUFACTURING
For food and beverage manufacturers, running a successful business demands constant innovation to meet changing customer tastes and technology that can enable and adapt to that innovation. To effectively compete in a highly saturated space, food and beverage manufacturers need a reliable, integrated and easy-to-use ERP system.