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Midsize Truck Myth: Why Chevy's New Urban Pickup Is Huge

Since the Chevrolet Colorado went on sale last year it's been flying off dealership lots. The truck is important, because it fills a segment that Detroit had been ignoring for years: midsize trucks.

Since the Chevrolet Colorado went on sale last year it's been flying off dealership lots. The truck is important, because it fills a segment that Detroit had been ignoring for years: midsize trucks. But as Bloomberg's Kyle Stock found out, it's not that much smaller than your traditional pickup.

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