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Nestle Takes on Hershey's in Licorice Wars

The Hershey Co. currently dominates the licorice market with a more than two-thirds share, mainly from Twizzlers. But according to NBC News, Nestle wants to take a bite out of the $300 million licorice market with its new SweeTARTS Soft & Chewy Ropes.

The Hershey Co. currently dominates the licorice market with a more than two-thirds share, mainly from Twizzlers. But according to NBC News, Nestle wants to take a bite out of the $300 million licorice market with its new SweeTARTS Soft & Chewy Ropes.