Should Food Brands be Using Emojis, Banter and Hashtags?

The Guardian says emojis, banter and hashtags are not for brands. Burger King tweeting "if bae eats your burger, bae is not bae," what is that? I get companies have products to sell, but I used to be quite content to let food companies address me with advertising on packaging and billboards.

Jun 4, 2015

The Guardian says emojis, banter and hashtags are not for brands. Burger King tweeting "if bae eats your burger, bae is not bae," what is that? I get companies have products to sell, but I used to be quite content to let food companies address me with crisp advertising and marketing on packaging and billboards.

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