Sutherland Packaging, a leader in corrugated point-of-purchase (POP) displays and packaging for retail locations and club stores, offers highly-precise, high-impact direct print technology for both large and small-scale corrugated units. Direct print technology removes the need for a lithographic label to be applied over corrugated substrates, effectively replacing litho dollars with just a few cents of ink. Ideal for the retail consumer products market and club store displays, this advanced 5-color technology saves on both material costs and shipping times.
The ability to forgo label printing also allows customers to quickly recoup their initial short-term investment in the direct print process. In addition, direct print with ink on paper is 100% recyclable. Direct print can extend beyond the size limitations of a label, thereby limiting the need for multi-piece snack towers and pallet wraps. By greatly reducing seams, stitching and gluing, the customer achieves lower production costs while eliminating in-store assembly complications.
Materials cost reduction is only one key benefit. Sutherland’s single-piece, full-color towers employ precise folding, locking, and quick construction to achieve extreme side and column strength. The towers enhance the structural integrity of displays and improve overall durability, resulting in POP displays that can both withstand damage and deliver brand impact at the point of purchase.