Mattel Rolls Out Bite-Sized Tesla Model S

Thanks to Mattel, you can now be the proud owner of a Tesla Model S for a mere $1.09.

Photo courtesy of Mattel, Inc.Thanks to Mattel, you can now be the proud owner of a Tesla Model S for a mere $1.09. The next generation of Tesla fans can find the Hot Wheels version of the mega-popular car on shelves at Target and Toys R’ Us across the country.

The toy is the product of a collaboration between Tesla and Hot Wheels.Fortune’s Kirsten Korosec writes, “Tesla’s director of product design Javier Verdura came to Hot Wheels headquarters and worked with project designer Ryu Asada, according to Mattel spokesman Bret Ingraham.”

The Hot Wheels Tesla is a 1/64th scale model based on the Model S P85D that comes in silver and red. The attention to the small details — from the red-lined rims to the tiny Tesla insignia — is sure to get future Tesla drivers excited about the top-of-the-line vehicle.

Hot Wheels senior vice president and general manager Chris Down told Bloomberg the Telsa brand is one with very broad appeal that “resonates across a range of consumers, from collectors to kids.”

What do you think about the Hot Wheels Tesla Model S? Comment below or tweet @MNetBridget.

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