The Power of the Brand: Store Owners Rely on Big Names to Spur Profits

There's a reason convenience stores that carry alcohol don't simply advertise that they have "beer". Those stores put up large advertisements proudly displaying that they carry specific beers like Budweiser and Coors.

LOS ANGELES (PRNewswire) — It's difficult to dispute the power of a well-established brand. Though some consumers discuss avoiding major brands when possible in order to find products that feel more personally crafted and individually tailored to their needs, the truth is that the vast majority of us place most of our faith in a major brand when we make our purchasing decisions. Research consistently shows that brand loyalty is one of the single largest contributing factors behind a consumer's decision to buy a product. Because convenience stores make up such a large percentage of impulse buys for consumer good, successful C-Store owners are aware of the power of the brand, and, with the help of a major provider like LA Top Distributor, owners can be sure to fill their shelves with the popular brands of c store supplies that their customers love at affordable wholesale prices.

It's no secret that big brands are good for businesses. It's why newer companies spend so much of their time and resources to establish their own identify. Everything from the color of their packaging to the symbols, icons, and fonts they use will be remembered by consumers who form an association with those materials. Brands, in turn, are sought out by those consumers who become loyal to the product out of preference. For a convenience store owner this is important because it gives them the ability to attract customers simply by advertising products they likely already have.

There's a reason convenience stores that carry alcohol don't simply advertise that they have "beer". Those stores put up large advertisements proudly displaying that they carry specific beers like Budweiser and Coors. These are popular big brands that carry a lot of weight and will attract far more customers. The same holds true for any item from candy bars, to chips, to wholesale cigarettes. Customers form a team-like mentality with their favorite brands, and will often avoid making a purchase altogether rather than purchasing the same item from a different brand if given the opportunity. This is why it's important for C-stores and C-store owners to stock as many popular brands as possible rather than avoid certain brands simply because they're slightly more expensive.

Having the right brands matters, and it often requires tailoring one's shelves to their target audience. It's important that a convenience store owner is aware of their marketplace and their customers' preferences and that they keep the products that are in the most demand. As one of the Los Angeles area's major convenience store suppliers, LA Top Distributor is able to work closely with store owners to help them establish market trends and get the right products on the shelf to maximize profits. For more information on LA Top Distributor visit their website at www.C-Store-Wholesale.com or call 213-624-7224.

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