Consumer attitudes in every industry are constantly changing, but predominately we are seeing it with food customers. Consumers are increasingly concerned about artificial colors, preservatives, GMOs, labels, nutritional facts, the source — and the list goes on and on — when it comes to their food.
Recently, three major food companies; Kraft, Nestle and Hershey, have announced their plans to go "all natural." But what does that mean?
The companies have vowed to replace synthetic coloring with natural colors in some or all of their food offerings. But as Sensient has pointed out, the importance that color plays in the enjoyment of food is oven overlooked. That's why, even though many consumers are pushing for all-natural ingredients and welcomed the removal of artificial colors with open arms, others were not too happy with the announcement that Kraft Mac and Cheese will be removing its well-known yellow coloring. The color, for some, is just as much as part of the brand as its signature blue box.
So Sensient went out and conducted a national survey where consumer attitudes fall when it comes to color, and which categories of food mattered most. The infographic below was made by the National Marketing Institute H&W study for Sensient.