Central London was covered in flour and dough earlier today as Papa John's staff broke a Guinness World Record title to celebrate the launch of the pizza chain's 300th store in the United Kingdom.
Lead by Papa John's Founder and CEO John Schnatter, an army of record-breakers descended on London's Potters Field Park, beside Tower Bridge, with the aim of setting a new record for the most people tossing pizza dough simultaneously.
338 participants completed the challenge and broke the previous Guinness World Record title of 278 people achieved by Istituto Nazionale della Pizza in September 2014.
Papa John's employees get stuck in tossing pizza dough as they officially break the GUINNESS WORLD RECORD for the most number of people tossing pizza dough at once. (PRNewsFoto/Papa John's)
John Schnatter, Founder of Papa John's, demonstrates how a skilled pizza maker tosses dough. (PRNewsFoto/Papa John's)