In response to broadscale consumer demand, Tyson Foods Inc. is now producing all of its Tyson® brand fresh chicken from birds "Raised Without Antibiotics."
“While we have great confidence in the quality of our traditional chicken, we’re also committed to providing mainstream consumers with the kind of products they want,” said Richard L. Bond, president and CEO of Tyson Foods.
“According to our research, 91% of consumers agree it’s important to have fresh chicken produced and labeled ‘raised without antibiotics’,” Bond said.
Tyson’s 100% All Natural™, Raised Without Antibiotics chicken is being distributed nationwide in newly-designed packaging highlighting that the chicken is raised without antibiotics and contains no artificial ingredients. Several of the skinless breast meat products also meet the heart-healthy food criteria of the American Heart Association.
Company officials expect to convert Tyson Deli Rotisserie and Marinated Raw Breaded eight-piece items to Raised Without Antibiotics starting in early July and Tyson retail individually quick frozen chicken by late-August.
Although chicken Raised Without Antibiotics will cost more, Tyson’s market research shows the higher price is well below the additional cost consumers say they are willing to pay for such products. It also will be substantially less than the premium currently charged by most competing niche brands.
Tyson uses therapeutic antibiotics in only a very small percentage of its poultry flocks and only to treat or prevent disease. As part of the company’s commitment to animal well-being, Tyson will continue to use antibiotics on its birds when necessary and only for therapeutic reasons. Products from treated flocks will continue to be produced to the most stringent Tyson quality standards, but will not be included under the new Raised Without Antibiotics label.
“While we have great confidence in the quality of our traditional chicken, we’re also committed to providing mainstream consumers with the kind of products they want,” said Richard L. Bond, president and CEO of Tyson Foods.
“According to our research, 91% of consumers agree it’s important to have fresh chicken produced and labeled ‘raised without antibiotics’,” Bond said.
Tyson’s 100% All Natural™, Raised Without Antibiotics chicken is being distributed nationwide in newly-designed packaging highlighting that the chicken is raised without antibiotics and contains no artificial ingredients. Several of the skinless breast meat products also meet the heart-healthy food criteria of the American Heart Association.
Company officials expect to convert Tyson Deli Rotisserie and Marinated Raw Breaded eight-piece items to Raised Without Antibiotics starting in early July and Tyson retail individually quick frozen chicken by late-August.
Although chicken Raised Without Antibiotics will cost more, Tyson’s market research shows the higher price is well below the additional cost consumers say they are willing to pay for such products. It also will be substantially less than the premium currently charged by most competing niche brands.
Tyson uses therapeutic antibiotics in only a very small percentage of its poultry flocks and only to treat or prevent disease. As part of the company’s commitment to animal well-being, Tyson will continue to use antibiotics on its birds when necessary and only for therapeutic reasons. Products from treated flocks will continue to be produced to the most stringent Tyson quality standards, but will not be included under the new Raised Without Antibiotics label.
