(Spangler Candy) — The Dum Dums® product line has begun a package graphics transition that will complete in mid-2012. The updated artwork incorporates a new logo and graphics bringing more emphasis to the iconic Dum Dums brand and its core attributes of flavor variety, value and fun. The new package art introduces a modern look without moving too far from the brand’s heritage. “It is important to stay current with our graphics but retain the Dum Dums look”, comments Jim Knight, VP-Marketing.
The new logo elevates the Dum Dums brand through a brighter, bolder appearance on pack. The word “Pops” has been transitioned from part of the logo to a descriptor roll on the packaging. These changes position the Dum Dums brand for future growth.
The new graphics also include front-of-pack nutrition labeling, improved allergen free labeling, and a list of usage occasions on the back of the pack.
These updates mark the first significant change in Dum Dums package graphics in over a decade. Fisher Design, a brand strategy and package design agency located in Cincinnati, Ohio, was brought on to develop the new artwork with the marketing department using a multi-phase process that also incorporated input from sales, production and quality assurance.