FRESNO, Calif., Jan. 5, 2017 (PRNewswire) — S&W Seed Company this week announced it has received a trademark for the use of the brand name 'Kandi Leaf' stevia. The trademark will be applied on S&W's unique stevia lines bred for enhanced flavor characteristics and marketed for the fresh and dry leaf market, in which S&W currently has two unique stevia varieties — 'SW 201' and 'SW 227'.
S&W's stevia focus is on developing varieties with unique, enhanced characteristics, providing added value along the entire supply chain. As previously announced, S&W has applied for patent protection with the U.S. Patent and Trademark Office ("USPTO) for 'SW 201' and 'SW 227', and has also applied for patent protection with the USPTO for two unique stevia varieties for the commercial processing market—'SW 107' and 'SW 129'.
Mark Grewal, chief executive officer of S&W Seed Company commented, "Following years of research and development success, our stevia program is laying the foundation for commercial-based production contracts, royalty agreements and other R&D collaborations, as we await our patent protection being granted by the USPTO. The trademark for Kandi Leaf follows our earlier trademarking of 'Stevia California' as we look to brand and market S&W's stevia development and commercialization program through the introduction of unique varieties. It is our intention to build a portfolio of proprietary stevia varieties that we believe can add value at the front end of the supply chain to address the rapidly growing stevia market. We view our branding capabilities of our unique stevia varieties as a key component to our commercialization strategy moving forward."
About S&W Seed Company
Founded in 1980, S&W Seed Company is a global agricultural Company, headquartered in Fresno, California. The Company's vision is to be the world's preferred proprietary seed Company which supplies a range of forage and specialty crop products that supports the growing global demand for animal proteins and healthier consumer diets. The Company is a global leader in alfalfa seed, with significant research and development, production and distribution capabilities. S&W's capabilities span the world's alfalfa seed production regions, with operations in the San Joaquin and Imperial Valleys of California, five other U.S. states, Australia, and three provinces in Canada, and S&W sells its seed products in more than 30 countries around the globe. Additionally, the Company is utilizing its research and breeding expertise to develop and produce stevia, the all-natural, zero calorie sweetener for the food and beverage industry. For more information, please visit www.swseedco.com.
