How Manufacturers Can Better Compete Highlight Keynote Presentations at FABTECH 2010 in Atlanta

DEARBORN, Mich., August 3, 2010 — In today’s competitive global marketplace and unpredictable economy, manufacturers must seek ways to survive and thrive. Two keynote presentations at FABTECH 2010 Nov. 2-4 in Atlanta — one on diversification and another on sustainable...

Discussions on diversification and sustainable manufacturing practices free and open to all show attendees

DEARBORN, Mich., August 3, 2010 — In today's competitive global marketplace and unpredictable economy, manufacturers must seek ways to survive and thrive. Two keynote presentations at FABTECH 2010 Nov. 2-4 in Atlanta — one on diversification and another on sustainable manufacturing practices — will provide knowledge manufacturers can use to enhance their businesses.

A keynote session on Nov. 2 titled, "Diversify Your Business or Die," focusing on the importance of diversification in today's manufacturing environment, will be moderated by Paul Veryser, strategic leader at Novitas Advisors.

A panel of experts including Roy Verstraete, president & CEO of Anchor Danly, Sam Strausbaugh, managing partner of Defiance Metal Products, and Brent Schwartz, vice president of engineering for MetoKote Corporation, will discuss what diversification practices work and which don't, plus the risks and rewards of various diversification options.

"In today's manufacturing environment, relying on one customer, one market or one process can spell certain death, but understanding the choices and deciding how and when to diversify can be complex," said Randy Kish, exhibition marketing manager with the Precision Metalforming Association, a show sponsor. "This session will provide first-hand perspectives and insights to jumpstart and grow your business."

The "Make Green by Going Green" discussion on Nov. 3 led by Kristin Pierre, green supplier network manager with the U.S. Environmental Protection Agency (EPA), will review how manufacturers can gain a competitive advantage through sustainable practices.

Panelists Mary Ellen Mika, energy & environment manager for Steelcase, Inc., Jon DeWys, owner of DeWys Manufacturing, and John Spangler, technical steward, Caterpillar, will provide insight on how implementing a practical lean and green approach to consuming water, gas, utilities and raw materials can benefit both the environment and the bottom line.

"Case study after case study, the pursuit of sustainable manufacturing practices and execution of conservation principles have proven profitable for manufacturers," said Mark Hoper, FABTECH show co-manager. "Our panelists will share examples of how they've done it and how companies can improve their bottom line by going green."

Other expert-led sessions include "Look Before You Leap — The Economics of Diversification," "The Nuts and Bolts of Diversification," "The Choice to Merge or Acquire," "The Lean and Green Audit: Step one to Practical Green," "Is it Possible to be Lean and Green with Your Finishing System?," "Converting Factory Lighting: Process and Payback," "Outlook for Welded Pipe Usage in Natural Gas Shales," and "The Essentials of Job Shop Marketing." All sessions are free and will be presented in the Solutions Showcase Theater on the show floor.

Cosponsored by the American Welding Society (AWS), Fabricators & Manufacturers Association Int'l (FMA), Society of Manufacturing Engineers (SME), Precision Metalforming Association (PMA), and Chemical Coaters Association International (CCAI), FABTECH is the largest tradeshow in North America dedicated to showcasing a full spectrum of metal forming, fabricating, stamping, tube and pipe, finishing and welding equipment and technology.

The 2010 event is expected to draw 22,000 attendees and 1,000 exhibiting companies covering more than 350,000 net square feet of floor space. Buyers and sellers from around the world will come together at this exhibition to exchange products and services, network with peers, problem-solve and discover new products and vendors. Show admission is free with advance registration before October 30, 2010.

To register for FABTECH 2010 call 800-432-2832 or visit Attendees can follow FABTECH and get updates at the show's social media sites on LinkedIn, Facebook and Twitter (@FabtechExpo).

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The Fabricators & Manufacturers Association, International (FMA), is an educational association dedicated to improving the metal forming and fabricating industry. FMA brings metal fabricators and fabricating equipment manufacturers together through technology councils, educational programs, and networking events, whileproviding resources needed by companies to improve operations. Visit FMA at

The Society of Manufacturing Engineers (SME) is a professional society supporting manufacturing professionals. Through its member programs, publications, expositions and professional development resources, SME promotes an increased awareness of manufacturing engineering and helps keep manufacturing professionals up to date on leading trends and technologies. Visit SME at

The American Welding Society (AWS) was founded in 1919 as a multifaceted, nonprofit organization with a mission to advance the science, technology and application of welding and allied joining and cutting processes, including brazing, soldering, and thermal spraying. For more information, visit

The Precision Metalforming Association (PMA) is the full-service trade association representing the $113-billion metalforming industry of North America. Visit PMA at

The Chemical Coaters Association International (CCAI) is a technical and professional organization that provides information and training on surface coating technologies. Visit CCAI at

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