China's LeEco sets out to shake up US consumer tech market

Most U.S. consumers haven't heard of LeEco, but the Chinese technology company is setting out to become a household name with a line-up of smartphones and flat-screen TVs undercutting the prices of Apple, Google, Samsung and other industry stalwarts. LeEco heralded its entrance into the U.S....

Most U.S. consumers haven't heard of LeEco, but the Chinese technology company is setting out to become a household name with a line-up of smartphones and flat-screen TVs undercutting the prices of Apple, Google, Samsung and other industry stalwarts.

LeEco heralded its entrance into the U.S. market during a Wednesday showcase featuring a sleek smartphone called the LePro 3 that will sell for $400 and an Internet-connected TV with a 7-foot screen priced at $5,000.

The LePro 3 is being positioned as an alternative to Apple's latest iPhone and Google's Pixel phone, whose prices both start at $650. LeEco is promising its giant TV, called the UMax 85, will be as good or better than other high-end home entertainment systems that cost $8,000.

The products go on sale Nov. 2.

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